tag:blogger.com,1999:blog-6519198.post2518382075682762700..comments2023-09-13T06:17:41.165-04:00Comments on technoflak: Integrating online and offline communicationsUnknownnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6519198.post-23396737057394913392009-03-16T16:54:00.000-04:002009-03-16T16:54:00.000-04:00Thank you for your comments. They ad such value to...Thank you for your comments. They ad such value to the blog :)<BR/><BR/>Social networks are where the conversation is taking place, so PR needs to focus on social networks.Alicehttps://www.blogger.com/profile/13910093886404792584noreply@blogger.comtag:blogger.com,1999:blog-6519198.post-21290226096546771982009-03-16T16:40:00.000-04:002009-03-16T16:40:00.000-04:00Excellent post and thanks for the thoughts on my b...Excellent post and thanks for the thoughts on my byline.<BR/><BR/>OK...you use the word "value" several times in citing the business case for companies to invest in certain communications activities, such as advertising.<BR/><BR/>My take is that there has been a dramatic shift in expectations a company has of its PR/communications program. Yes, there is value in brand positioning and awareness. Yet, we as PR professionals need to align our work with more measurable benchmarks, such as lead generation and SEO.<BR/><BR/>Much of this shift is attributable to the current economic environment. But, I also believe it is a result of the increasing time people are spending engaged in social networks.Marc Hausmanhttps://www.blogger.com/profile/13654354560113862550noreply@blogger.com