Wednesday, August 22, 2007

Setting goals for your corporate blog

Think of your company’s blog as your store window (and just like store windows, it is a good thing to have more than one). It should have a narrow focus and appeal to the corporation’s customers, partners, investors, and employees. Its purpose is to build the business by building new relationships and reinforcing existing ones.

Like your website, your blog is an online extension of your existing marketing effort. The people you meet at business events, the recipients of your direct mail, and the audience for your existing advertising, are people who would be interested in your blog.

Begin by reading the blogs in your field. Go to Technorati, Blogpulse, or some other blog search tool, and do a search on some key words, such as content management, GIS, or xml. You should also do a search on your company’s name and URL to see if anyone is currently posting about your company.

Choose the name of your corporate blog carefully. Incorporating your company’s name into your blog’s name is a good choice. Whatever name you chose, be sure that it focuses attention on your business.

Use your sidebar to define your blog. Link to industry associations, publications, and blogs relevant to your industry. This helps to build community.

Linking is a great way to gain attention. Want a reporter to pay attention to your company? Link to their reporting. Want an industry analyst to notice your company? Link to their blog, or if they don’t have one, link to an article that quotes them. Analysts do regular searches on their names, so sooner or later they will notice that you are linking to them in a favorable context. The same is true for investors or anyone else you may wish to cultivate. (Note – however much you may wish to cultivate a politician, do not use your corporate blog for such a purpose, that is what your government affairs division or lobbying firm is for.)

Search engines love blogs; merely having one will instantly raise your search engine visibility. It will not put you at the top of results, nor should you attempt to use your blog for that; but it will increase your visibility. After you have been posting regularly (Two to three times a week) you should see an increase in site traffic.

The most important thing a blog will do is pre-qualify prospects. As I said at the beginning, a blog is your store window. Readers will have a chance to get to know you before you contact them. They might even contact you.

Edit -
Stephen Turcotte has written a terrific post on this same topic:
One of the strengths of social media is that it attracts enthusiastic and influential community members into publicly accessible & searchable networks. Within these networks, people share thoughts and observations and engage in conversations, sometimes directly coinciding with a particular need for a product (like a discussion where someone mentions difficulty in finding a good Internet access provider in the area, for example). Other times, the conversation may relate more to practical issues that identify a person or group as part of a certain target market or segment (for example, an active blogging community discussing farming conditions in a region, or broader farming related topics). These conversations not only provide insight into the community at large, but also provide an opportunity to research, target, and positively engage with an audience.

Tuesday, August 21, 2007

The real estate crash

Foreclosure filings up 93% this year

A bad sign. A very bad sign.

The Information Technology Enterprise Solutions 2-Services contract

Code-shopping anyone?
An audit of the Information Technology Enterprise Solutions 2-Services contract criticizes the Army's coding of the contract in a way that made it nearly impossible for small businesses to compete for the $20 billion vehicle.


Three cheers for the auditor.

Audit: ITES-2S miscode leaves out small businesses

Maryland commits to information sharing

Maryland Governor O'Malley Outlines Law Enforcement Information Integration
O'Malley said security integration "means protecting our people and communities through seamless coordination and consistent information-sharing. It means that the criminal justice system must work as a system, not a collection of parallel lines -- and parallel cultures and parallel datasets and parallel intelligence systems -- that never meet.

"Security integration must be horizontal, as well as vertical,"

It has taken years, but editors are finally learning that information sharing is news. I am very proud of the role that Presto Vivace played in bringing about this change.

Sensing danger

States apply sensors to bridge conditions
The Interstate 35 eight-lane bridge in Minneapolis that collapsed earlier this month had been showing signs of fatigue for several years, although the bridge did routinely pass safety checks. After the collapse, inspectors admitted that there are limits to today’s safety inspection techniques.

Now the research and development community is looking into the idea of embedding sensors within the bridges themselves. Such sensor units would not act as last-minute alarms but would let inspectors know how the material is holding up after years of use.

With funding from the Maryland State Highway Administration, the Johns Hopkins University Applied Physics Laboratory in Laurel, Md., has developed a small, low-cost sensing package, called a Wireless Embedded Sensor Platform, that could be used with new bridges.

When multiple units are embedded within a bridge, the WESP can monitor the state of the structure. At a cost of less than $10 for each unit, such platforms could one day prevent disasters such as the one in Minneapolis.


ASCE Report Infrastructure Report Card 2005

Massachusetts approves Open XML

Joab Jackson, GCN
Bringing two years of sometimes rancorous debate to a close, Massachusetts’ information technology office has approved Microsoft’s Office Open XML as an acceptable standard for office documents.

If Microsoft has actually embraced open standards, I don't understand why they insisted that their XML standard be accepted.

Peter Quinn's interview with Groklaw

New to me local tech group

Via CMS Watch we learn about Web Analytics Wednesday.

The Federal Funding Accountability and Transparency Act

TCG alerts us this item from Federal Computer Week:

GSA opens competition for federal funding database

GSA knew Eagle Eye could provide the data because the market research firm works with OMB Watch, a nonprofit organization, to set up FedSpending.org. Congress mandated that the Office of Management and Budget set up a public Web site similar to FedSpending.org, which lists all contract and grants data. Congress passed the act in September 2006. The law charges OMB with corralling agencies to provide accurate data for a public database that Congress said would improve government accountability by Jan. 1, 2008.

Vendors have until Aug. 24 to respond to the RFP.


As TCG suggests, it is unlikely anyone but Eagle Eye will be able to bid.

Monday, August 20, 2007

Flacks who yell at reporters


Don't do this. (Image from Sue Johnston)

It has come to my attention that there are flacks who yell at reporters. Indeed, not only do these flacks yell at reporters, they also yell at editors, and publishers. Stop it.

That this is not widely known speaks volumes for the professional standards of the journalists involved. It speaks well of their sense of obligation to their readers that they do not take it out on the clients of bad flacks. Even so, your clients should not be getting good press in spite of the fact that they hired you.

Life is short. Yelling at people is bad. Yelling at journalists is incredibly counter productive and highly unprofessional.

It is just a question of time before one of these flacks tries this with a blogger. Then we will all have a laugh, because bloggers delight in exposing bad flacks.

It is unethical to record a phone conversation without the other participant’s knowledge. It is illegal in Maryland. It is also just a question of time before some flack yells at a blogger, the blogger records the rant, and puts the result in a mp3 file on his blog. When that happens we will all have a refreshing drink of schadenfreude.

Thursday, August 16, 2007

Mark Amtower's next book

Mark Amtower's next book will be Why Epiphanies Never Occur to Couch Potatoes. Check out the cartoon, which captures Amtower's personality perfectly.

Mark was kind enough to send an advance copy, which I will be reviewing as soon as I have a chance. It is written in his lively style that has made him such a star in the marketing world.

The book has a blog which has been added to the Tech on the Potomac RSS reader.

More Amtower sites:

Federal Direct

Government Marketing Best Practices

Government Express

GovFacility.com

Great moments in content management, FTC edition

Error by FTC Reveals Whole Foods' Trade Secrets
Lawyers for the FTC electronically filed documents as part of that court case yesterday afternoon. Court officials realized the redacted portions of the document could easily be read and blocked it from being downloaded from court computer servers. The Associated Press downloaded the document from the public server before it was replaced by a properly redacted version.


Clearly the redacting function on almost all software is insufficiently intuitive. It is too easy to blame user error and lack of training for these incidents. There are good third party solutions available, the larger vendors need to buy those companies and incorporate those solutions into their software.

Tuesday, August 14, 2007

Jerk alert

Buzz Bin
Here’s an unfortunate incident: Men behaving badly, particularly in the comments arena. In a blatant case of misogyny, several men take to task women marketing bloggers trying to set up a top twenty independent PR Power women index. The boys got so bad that Valeria Maltoni had to shut down comments on her post.


Unbelievable. A woman blogger celebrates the work we are doing and some jerks feel a need to put her down. Sad. Just plain sad.

New to me legal tech blogs

Defenstrated, A delicate blend of government technology, grants management, cool gadgets, Britain, and the arts, with a dusting of random weirdness


Behind the Curtain at TCG, Ideas about research related IT, grants management, and government's use of technology

Added to Tech on the Potomac.

Monday, August 13, 2007

Blogging tech on the Potomac

While no major government contractor has launched a blog, small companies and individual consultants have been blogging for years. Their reasons for doing so range from marketing their services to contributing to the industry. I decided to ask the tech bloggers of Tech on the Potomac why they blog, and this is what they said:

Martin Ringlein of Maryland Media Blog:
“I’ve got two objectives with this blog; to give information and to gain information – it is all about insight.”


Tony Byrne of CMS Watch, who blogs at Trendlines:
“I blog because I have opinions. I want to share them. This is not catharsis, but rather a mechanism for connecting more deeply with CMS Watch customers. They may purchase our evaluation reports, but they want to know the people and the company behind those reports, and also, perhaps, validate that we really know what we are talking about before investing in our research. Our blog has really been the best mechanism -- short of face-to-face interaction -- for that.”


Shahid Shah who blogs at Shahid’s Perspectives, Healthcare IT Guy and maintains the HITSphere community:
I blog to:

* Establish credibility so that potential clients know that I know what I'm doing
* Market myself and have people call me instead of me reaching out to new clients (beats advertising)
* Share my thoughts with the community to do "market testing" of my ideas to see if they're useful
* Record what's happening in the industry so that I and others can come back when we need historical data

In response to my inquiry, Mike of 18th Street Software and Mike-o-Matic blog sent the following:
I would like to promote the local blogosphere too, particularly the technical and computer-oriented blogs. In this city we have a huge concentration of people doing technical work, but they are very quiet compared to the folks in tech hubs like San Francisco and Boston.

I started out writing to try to find my own voice and raise my profile (a little) in my industry. I was impressed by writers like Paul Graham and Joel Spolsky, and how they were able to communicate so clearly what those of us in the IT world feel. It's amazing when you read something by someone who "gets it," and it often clarifies your own thinking on the topic since you become more receptive to what they are saying. I hope in some small way I can give others similar Eureka! moments.

As far as how blogging has helped my career, I can only say it has hurt it. :). The only time it has been mentioned by a potential employer was when they took exception to an article I wrote about my workplace style. I don't really have any regrets though, since any place that is that sensitive would be really difficult to work at long term.

Blogging can promote community on occasion, but a lot of that depends on context and the actual bloggers in question. Sometimes blogging can move off-line. My roommate recently flew to Chicago to attend a conference for one of her favorite political blogs, so I have seen some of this off-line crossover firsthand. I also had a chance to reconnect with a friend of mine when I tripped over his blog, marylandmedia.com.

I have noticed that blogging communities don't seem to follow local boundaries, and are more related to how the various authors publish their work. Being an avid joelonsoftware.com reader, I started using his reddit.com board to post my articles and developed relationships with people on there. They commented on my work and reposted it, and I did the same for them. We had a small community, even though we were actually located all over the world.


Mike is the only one who indicated that blogging may have hurt his career. It is a legitimate concern and I am sure many individuals and companies are holding back for just this reason. As more and more join blogosphere I think those concerns will dissipate.

Dr. Keith Casey of Casey Software and Casey Software blog sent the following:
Good to hear from you... I've talked about different aspects of the
"benefits of blogging" numerous times:

http://caseysoftware.com/blog/book-review-clear-blogging
http://caseysoftware.com/blog/blogging-strategy

I think the point of blogging is two fold:
* First, I demonstrate that I have a clue. As a consultant, salesman, or even as interview candidate, you only get a few minutes to make your case. When they can find page after page or month after month of opinions, analysis, and information, it shows a different deeper side
than you can get in a handful of meetings.

* Second, I use it to keep the sword sharp. I learn from articles and information passed to me and by passing the same to others. Hopefully this growth in understanding and technical/communication skills is visible in my writing.

Argyn Kuketayev of One Nomad’s Blog gave a very different reason:
I'm sure you'll get all sorts of different reasons. I'll give you one which I didn't see mentioned often:

To remember where's what in Internet.

Google has changed the "internet experience", you no longer have to remember URLs, Google knows them all, you can always find them. right? wrong! Sometimes I struggle to find something which I found once using Google. So my blog's for those URLs which I think that I might need in the future, it's like a diary and a notebook.

Actually, that is one of the reasons I started blogging. If I saw an item that interested me, one I thought I might want to refer back to, I just linked it from my blog. Now I use my del.icio.us tags for that.

I blog for started blogging for same reason Phil Gomes did, to build relationships with the reporters who cover my area of practice. I also wanted a showcase for my work. Blogging has exceeded my highest expectations. Large contractors are still hesitating, but I think they will be pleasantly surprised the minute they give blogging a chance.

Edit -
Russ Salters sent his reasons for blogging after I posted -
I write BetterECM for a couple of reasons.

First, the blog provides a way for me to share information, presentations, white papers, etc with my readers and folks that attend conferences and seminars that I present at.

Secondly, writing my blog helps me gather, solidify, and articulate my thoughts and ideas related to my industry focus on enterprise content management. The other benefit of writing my blog is gathering feedback and input from my readers to validate new thinking and ideas. Some of the best suggestions come from my readers.

Search-Engine Privacy Scorecard

Rob Pegoraro
Just in time for yesterday's column on search engines, the Center for Democracy and Technology--a D.C.-based think tank--released a report (pdf) on the privacy policies of major search engines.


People aren't ready for it yet, but privacy will be the next killer app. The implications of the lack of privacy have yet to sink it.

Security breaches and privacy violations will become a subset of crisis communications.

Call for entries

Second Annual 2007 Excellence in New Communications Awards

Sunday, August 12, 2007

Congratulations Scott Lock

Scott Lock




Capital Area .Net Users Group

Scott Lock Recognized as Microsoft "Most Valuable Professional" (MVP) - Thursday, July 12, 2007

Edit -
Check out his blog, Scott Lock's Blog, now added to the Tech on the Potomac RSS reader.

Wednesday, August 08, 2007

Words that sell

The new iMac comes in 20- and 24-inch flavors, with a redesigned thinner keyboard. Apple also announced updates to its iLife and iWork suites at an event in Cupertino, Calif.

Apple upgrades iMacs

IMovie has been redesigned and simplified. Apple says you can make movies in minutes instead of hours and skim through movies in faster-than-real-time. "At no point did Apple refer to it as 'video editing.' They talked about 'creating movies,' " says JupiterResearch analyst Michael Gartenberg. "Video editing is work; movie creation is something that sounds more fun."


Ordinary words are more intuitive and thus better suited to marketing. Technical terms confuse customers and alienate sales. I started Presto Vivace with the idea of discarding technospeak for ordinary words.

Tuesday, August 07, 2007

Analyzing site traffic

VisualRoute
This VisualRoute Server provides a graphical traceroute and ping test from this server to any other network device you choose, useful for pinpointing network connectivity problems and identifying IP address locations.


Looks very handy, I am going to try this when I have a chance.

Well done ASCE

The American Society of Civil Engineers has put out a report card on America's crumbling infrastructure. This is a great example of public education by a non-profit organization.

Monday, July 30, 2007

AIIM blogs

Via ECM Industry Watch

Content Overload BLOG
AIIM E-DOC Magazine editors, Bryant Duhon and Janelle Julien, provide thoughts, perspectives, and random observations on the ECM industry.

AIIM Knowledge Center BLOG
Atle Skjekkeland, Vice President, Professional Development, writes about online resources and research on the Enterprise Content Management industry.

Taking AIIM BLOG
Carl Frappaolo, Vice President, Market Intelligence, provides his musing on Innovation, Knowledge, Process and Content Management.

BizTechTalk BLOG
Dan Keldsen, Director, Market Intelligence, talks about technology from the edge to the core.

AIIM Standards Watch BLOG
Betsy Fanning, Director of Standards, briefs you on Enterprise Content Management standards.

AIIM ECM Channel BLOG
Document Management Solution Providers (resellers, integrators, distributors and service providers) focus on issues relevant to day-to-day activities.

Business Value Of Web 2.0 Tools Hard To Measure

Business IT pros said Really Simple Syndication, or RSS, generated the highest value while blogging produced the lowest, the Forrester Research survey shows.

While Web 2.0 technologies are beginning to take root in businesses, measuring the value of the cutting-edge tools remain elusive for most companies, a research firm said Friday.

Nearly two out of three IT decision-makers surveyed by Forrester Research said their companies used traditional value metrics, such as return on investment and total cost of ownership, to evaluate success or failure of Web 2.0 deployments. Yet, rather than point to hard facts, such as support center calls offset by a self-service rich Internet application or Web site traffic from an RSS feed, respondents more often pointed to softer benefits, such as business efficiency and competitive advantage as the true value of Web 2.0 in their companies.

As a result, Forrester believes that many businesses will shy away from adopting Web 2.0 tools, or wait to expand their use, until they are able to better quantify the business value. The researcher's finding was in line with a recent survey by InformationWeek, which found more than half of business technology pros either skeptical about blogs, wikis, online social networks, and other new Web tools, or willing -- but wary -- about adopting them.

Did they consider the value of improved search engine visibility? Did they examine customer relations, especially customer retention? Did they compare blogging to other marketing tools?

Wednesday, July 25, 2007

Whither open source

Keith Casey has an excellent discussion on the problems posed by GPL3. Clearly Stallman has decided it is all or nothing and may very well get nothing.

I had the privilege of seeing Stallman speak. He is emphatic that living in freedom means using free software. Having looked at the controversy over the voting machines and assorted spyware controversies, I am not sure Stallman is wrong.

On the other hand, companies want to be paid for their work. How can you provide for that in the absence of copyright?

One thing I do know, software is too important to leave to the techies and this is a discussion we all need to follow.

Tuesday, July 24, 2007

Recylcing e-waste




Turtle Wings came by yesterday to pick up three old computers, monitors, printers, and their attendant cables and peripherals. As the old Apple Laserwriter (probably twenty years old) was too heavy to carry, I appreciated the service.

Fairfax County
has a list of services who accept old machines. Turtle wings takes any broken or obsolete appliance, such as coffee pots, recorders, and similar items. Very convenient.

Monday, July 23, 2007

PowerWomen and the Power 150

Kami Huyse has compiled a list of the top women PR bloggers, listing your humble servant at #16. Any list including Presto Vivace Blog has to be great :)

Congoo

I just joined Congoo, which is like LinkedIn, but specific to industry professionals.

Alice Marshall/Presto Vivace on Congo.

Sunday, July 22, 2007

Kim Hart at the New Media Nouveaux Conference


Photo from the Buzz Bin Interview


At the New Media Nouveaux Conference, Kim Hart said that she reads blogs, uses them for sources, and, “would be lost without them.” She said that the Washington Post is trying to find news ways to grab reader’s attention.

Hart said that press releases no longer work, that phone calls don’t work, and advised sending a link. This indicates that professional journalists take the same view as bloggers, they want a sentence as to why their readers would be interested and a link to the material.

Her words confirmed my view that blogosphere is fast becoming Off-Broadway to the newspaper’s Broadway. Certainly for new product launches by small firms it makes sense to place your story in a series of blogs and then contact the reporter with proof of public interest.

Nick Mudge made the same point when I interviewed him for Global PR Blog Week. Blogs are driving the technology debate.

Friday, July 20, 2007

The late, great, Office of Technology Assessment

The Washington Post

The government has had difficulty getting independent, reliable technical assessments about the plausibility, cost and benefits of advanced technology before Congress and agencies commit to spending. It has always struggled when buying new technology, which is why Congress created the Office of Technology Assessment in 1972. For two decades, scientists and engineers in that office helped sort out technical truths from wishful thinking in project proposals. But the office was killed in 1995 in an effort to streamline federal programs.

Since then, as government spending on new technology rose to record levels, the primary technical advisers to federal officials often have been the contractors themselves. Billions of dollars have been wasted on failed, flawed or speculative projects.


We need to bring back the Office of Technology Assessment.

Thursday, July 19, 2007

Employee relations

On July 3 Barclay Fitzpatrick, Vice President of Corporate Communications, Capital BlueCross, wrote an email about Sicko and how the company should respond. On July 6 that memo appeared on Michael Moore's website.

The Louisville Eccentric Observer asked Humana employees for copies of internal memos concerning Sicko, and was duly rewarded with three memos, all written in corporate PR speak.

What is remarkable is not merely that such memos were leaked, but the speed with which they were leaked. Happy employees do not do such things. Proud employees do not do such things.

Sicko is currently the ninth top grossing film in the country. It is playing at 756 theaters, as compared to the number ten film, Ocean's 13, playing at 1,244 theaters. What is even more remarkable is the number of theaters showing Sicko has been increased since its initial release. Usually it is just the opposite.

This is not just another movie.

Gadget contest

The fine people at Celestron sent me this:

Celestron(R) Gives Stargazers and Outdoor Enthusiasts a Chance to Win SkyScouts(R), Telescopes and Cool Camping Gear with the Launch of the Ultimate Backyard Adventure Sweepstakes

Celestron(R) Gives Stargazers and Outdoor Enthusiasts a Chance to Win SkyScouts(R), Telescopes and Cool Camping Gear with the Launch of the Ultimate Backyard Adventure Sweepstakes
TORRANCE, Calif., July 18 /PRNewswire/ -- Celestron(R), a leading designer, manufacturer and importer of high-quality optical products including computerized and non-computerized telescopes, binoculars, spotting scopes and microscopes, is offering stargazers the opportunity to transform ordinary backyards into "stellar" urban adventures with the launch of Celestron's Ultimate Backyard Adventure Sweepstakes, http://www.celestron.com/UBASC/ .

Does Chris Abraham sleep?

http://www.christopherabraham.com/chrisAbraham.jpg
Rising Star



Geoff Livingston has a great interview with Chris Abraham who, in addition to launching his new company Abraham & Harrison, blogs at Marketing Conversation, Because the Medium is the Message along with a steady stream of Tweets, Diggs and a del.icio.us collection of tags. When does he sleep?

Wednesday, July 18, 2007

New to me local tech blog


Web Consulting Washington DC
, It’s a dirty job, but someone’s gotta do it.

Added to the Tech on the Potomac RSS reader.

POGO Releases Federal Contractor Misconduct Database

I just received the following press release from the Project On Government Oversight:

POGO announced today that it is releasing an improved and more user-friendly “Federal Contractor Misconduct Database” (FCMD) ( www.contractormisconduct.org ). For years, POGO has been scouring public sources to compile instances of misconduct involving the top 50 federal contractors to highlight how risky contractors continue to receive taxpayer funds.

The new database, which covers instances of misconduct from 1995 to the present, includes the source documents for each instance, drawing primarily from government documents. While the database is not exhaustive, POGO hopes that contracting officials will use it as a resource when awarding contracts to assure that taxpayer dollars are only being directed to responsible contractors.

In addition to the release of the FCMD, POGO’s general counsel, Scott Amey, will be testifying in front of the House Subcommittee on Government Management, Organization, and Procurement this afternoon. The hearing, titled “Federal Contracting: Do Poor Performers Keep Winning?”, aims to review flaws in the federal contracting system that allow contractors with poor performance records to continue to receive federal contracts.

Amey’s testimony will primarily focus on how contracting officers need to have information on contractors’ culture of responsibility more readily available in order to ensure that contract awards go to federal contractors. Without this information, major contracts continue to be awarded to risky contractors, as can be seen with the Army recently awarding the LOGCAP IV contract to Dyncorp (3), KBR (5 instances, listed under Halliburton), and Fluor (21)—some of which have questionable responsibility histories that include: false claims against the government, violations of the Anti-Kickback Act, fraud, conspiracy to launder money, retaliation against workers’ complaints, and environmental violations.

Legislation proposed by Rep. Carolyn Maloney (D-NY) (the Contractors and Federal Spending Accountability Act of 2007 – H.R. 3033), which mandates that the government create a contractor performance and responsibility database, could help to ensure that taxpayer dollars are only going to responsible contractors. The testimony, available below, also highlights how incidences of contractor misconduct have changed over time as a result of changes in the acquisition system.

The hearing will be held on July 18, 2007, at 2:00 pm in 2154 Rayburn House Office Building.

Founded in 1981, the Project On Government Oversight (POGO) is an independent nonprofit that investigates and exposes corruption and other misconduct in order to achieve a more accountable federal government.


Damage control specialists, start your engines.

Jim Horton looks into micro-blogging


One of the best


Jim Horton
has written an excellent summery of Twitter and the other micro-blogging services.

Tuesday, July 17, 2007

Reactions to the New Media Nouveaux conference

evange.LIST has some kind words for my contribution to the panel discussion on the application of new media, she also has a summery of Geoff Livingston’s keynote.

evange.LIST is now added to the Tech on the Potomac RSS reader.

Sunday, July 15, 2007

Google news alert

I just started using Google News Alert comprehensive. Not only does it show news and blog mentions, it also shows social tagging. That is very handy to know. From now on I will be using the comprehensive service.

Thursday, July 12, 2007

How not to get a job

Flagging jobs?

What is up with the practice of flagging perfectly decent jobs on Craigslist? No, I’m not talking about the non-paying or ridiculous gigs; I’m talking about real jobs that are being flagged in order to “eliminate the competition.”


Narrow the competition by getting the job pulled?

Just like off-line life, online life is complicated.

Government contractors wake up to controversy

Clinton, Obama draw ire of contractors group
Contract Services Association says Democratic front-runners are taking potshots at government contractors


As I have said before, by the time a politician uses your industry as a political whipping boy, you are already in serious trouble. It means that public opinion has already become so negative that there are votes to be had by going after you.

The judicious use of social media can go a long way in turning this around. The Contract Services Association should create an aggregator, similar to the World Bank’s. They should also encourage their members to launch blogs. It is far easier to demonize a company if can be portrayed as a massive borg or evil CEO. Much better to have thousands of individual employee blogs such as Sun or Microsoft.

They also need to learn when to back off:
In 2005, CSA was one of five organizations within the CODSIA to pressure the Defense Acquisitions Regulations Council to back off or re-write certain provisions in regards to trafficking in humans when under Defense contracts over-seas.

Washington Post business & technology blogs

Geoff Livingston has another one of his great interviews, this time with Dan Beyers of the Washington Post. The Washington Post has launched a great collection of business and technology blogs:

The WashBiz Blog
Small Business on washingtonpost.com
Post I.T.
Government, Inc.
Faster Forward
Brian Krebs Security Fix

They will all be added to the Tech on the Potomac RSS reader as soon as I have a chance.

Paying for content

Pay-for-blogging site raises questions

Denver-based Associated Content was formed in 2004 and received $5.4 million in funding from SoftBank. It bills itself as a "user-driven information portal" and content provider, licensing content to other online publishers. The articles are "optimized for discovery and revenue generation," according to a news release on the company Web site. In other words, they're designed to be easy to find on Google through various search optimization techniques used by many publishers, not just people accused of gaming search results.

The company asks bloggers to write on the subjects of their choosing and accepts text, video and audio. Contributors can be paid based on the quality of the article and keyword optimization.


If I understand this, writers are essentially writing to attract machines, search engines in this case, and are compensated on the basis of their ability to generate ad revenue. This strikes me a sweat labor for content providers.

The advertorial business model of PayPerPost, where a writer advertises their willingness to serve as a copywriter for a price that the writer sets, seems fairer to content providers.

There is a place for these kinds of services, but they do not replace the need for regular news organizations. This gets back to what I was talking about in my article for The Daily Dog:
News costs money. Good reporters require salaries and benefits. Blogs don't produce that.

Wednesday, July 11, 2007

Measuring site traffic

According to Google Analytics, this blog had 95 unique visitors yesterday, according to Extreme Tracker it was 149, and Site Meter tells me it was 129. Clearly measuring site traffic is an inexact science.

I agree with BL Ochman, measuring the time spent on a web page can be very misleading. The best system I have seen so far is Todd And’s idea of adding Google page rank, number of Bloglines subscriptions and Technorati links. The combination of those gives you some feel for a blog’s influence and authority.

Monday, July 09, 2007

The Stasi really were panty sniffers

stasismelljars.jpg





Bruce Schnier alerts us to this amazing post -
Smell Jars of the Stasi
After the fall of the Berlin Wall, many astounding revelations came to light about the Stasi, the East German secret police. One of the more bizarre activities the Stasi was found to have engaged in was the collection of Geruchsproben — smell samples — for the benefit of the East German smell hounds. The odors, collected during interrogations using a perforated metal “smell sample chair” or by breaking into people’s homes and stealing their dirty underwear, were stored in small glass jars.

Coming this Friday! New Media Nouveaux


New Media Nouveaux


Plan now to join us on Friday, July 13th for the New Media Nouveaux Conference, hosted at the Tower Club in Tysons Corner. This site is your home for information about the conference. We’ll be posting updates, making announcements and updating information here. You can also check out the great speaker list we’re bringing together. You can even get a sneak peek at their thoughts and ideas through their blog feeds below. Questions or comments, we would love to hear from!


Speaker blogs:

Rogue employee from hell

Rogue DBA Steals, Sells Personal Info

Fidelity National Information Services Inc. said last week that a senior database administrator responsible for defining and enforcing data access rights at one of its subsidiaries sold the personal information of about 2.3million consumers to a data broker. The broker in turn sold a subset of the data to “a limited number” of direct marketing companies, Fidelity National said.

The Jacksonville, Fla.-based company, which offers data proc­essing and outsourcing services to financial institutions and other businesses, added that the stolen data included names, addresses, birth dates, and bank account and credit card information.


It can't be pleasant to have to go public with something like. Fidelity seems to be handling it reasonably well.

Competition in paid search?

FTC Clears Microsoft's $6 Billion Deal For aQuantive

The deal is widely seen as an attempt to improve Microsoft's ability to compete against Google as a provider of search advertising.


If approved by the FTC, this deal could be good news to content providers who now must accept whatever Google AdSense will pay.

E-Discovery: New Federal Rules Require A Proactive Strategy

Defining your requirements is key as the market for e-discovery technology gets crowded and confusing.

It's a perfect storm: the rapid-fire growth of digitized enterprise data, new regulatory requirements, and tough e-discovery readiness levels demanded by the revised Federal Rules of Civil Procedure. No wonder Gartner estimates that by 2010, three of four large enterprise IT departments will employ dedicated legal or e-discovery specialists--few IT groups have experienced the level of interdisciplinary cooperation they'll need to stay afloat.

A proactive strategy involving your legal counsel and one or more e-discovery vendors is necessary to stay agile in the face of litigation. The good news is that there are a variety of products to help with this task. Many major data management players, including CA and EMC, have built or acquired e-discovery functionality. Specialized vendors' products range from document management tools to full-service systems.

Although not a surprise to industry watchers--the e-discovery amendments to the FRCP, the legal code governing the critical discovery phase of civil litigation in federal court, slogged through a five-year administrative process--IT pros and even some corporate counsel are scrambling to adjust. Vendors have been grooming their offerings, and we expect a flurry of merger and acquisition activity that began a few years ago to intensify as the market continues to double in size annually for at least the next two years.


The controversy surrounding the White House email system is sure to have a huge impact on federal records management practices as well as e-discovery.

Friday, July 06, 2007

Is your website accessible?

Bevi Chagnon has compiled an excellent collection of resources on Section 508 requirements for web design. Accessible design requires so little and means so much to those directly affected by accessibility issues, I have never understood why it has adoption has taken so long.

Thursday, July 05, 2007

Sicko

Sicko



I saw Sicko last night. This film is somewhere between Upton Siclair's The Jungle and Harriet Beecher Stowe's Uncle Tom's Cabin. It will have a radicalizing effect upon all those who see it.

The film's most devastating moments come not with the American health care horror stories we have all heard about, but from the vision of quality health care for all offered by the Canadian, French, English, and even Cuban systems.

Wednesday, July 04, 2007

In observance of the Glorious Fourth

Click here to see picture



http://www.visitingdc.com/images/star-spangled-banner-picture.jpg



The Declaration of Independence

When in the Course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.--That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed, --That whenever any Form of Government becomes destructive of these ends, it is the Right of the People to alter or to abolish it, and to institute new Government, laying its foundation on such principles and organizing its powers in such form, as to them shall seem most likely to effect their Safety and Happiness. Prudence, indeed, will dictate that Governments long established should not be changed for light and transient causes; and accordingly all experience hath shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed. But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security.--Such has been the patient sufferance of these Colonies; and such is now the necessity which constrains them to alter their former Systems of Government. The history of the present King of Great Britain is a history of repeated injuries and usurpations, all having in direct object the establishment of an absolute Tyranny over these States. To prove this, let Facts be submitted to a candid world.

He has refused his Assent to Laws, the most wholesome and necessary for the public good.
He has forbidden his Governors to pass Laws of immediate and pressing importance, unless suspended in their operation till his Assent should be obtained; and when so suspended, he has utterly neglected to attend to them.
He has refused to pass other Laws for the accommodation of large districts of people, unless those people would relinquish the right of Representation in the Legislature, a right inestimable to them and formidable to tyrants only.
He has called together legislative bodies at places unusual, uncomfortable, and distant from the depository of their public Records, for the sole purpose of fatiguing them into compliance with his measures.
He has dissolved Representative Houses repeatedly, for opposing with manly firmness his invasions on the rights of the people.
He has refused for a long time, after such dissolutions, to cause others to be elected; whereby the Legislative powers, incapable of Annihilation, have returned to the People at large for their exercise; the State remaining in the mean time exposed to all the dangers of invasion from without, and convulsions within.
He has endeavoured to prevent the population of these States; for that purpose obstructing the Laws for Naturalization of Foreigners; refusing to pass others to encourage their migrations hither, and raising the conditions of new Appropriations of Lands.
He has obstructed the Administration of Justice, by refusing his Assent to Laws for establishing Judiciary powers.
He has made Judges dependent on his Will alone, for the tenure of their offices, and the amount and payment of their salaries.
He has erected a multitude of New Offices, and sent hither swarms of Officers to harrass our people, and eat out their substance.
He has kept among us, in times of peace, Standing Armies without the Consent of our legislatures.
He has affected to render the Military independent of and superior to the Civil power.
He has combined with others to subject us to a jurisdiction foreign to our constitution, and unacknowledged by our laws; giving his Assent to their Acts of pretended Legislation:
For Quartering large bodies of armed troops among us:
For protecting them, by a mock Trial, from punishment for any Murders which they should commit on the Inhabitants of these States:
For cutting off our Trade with all parts of the world:
For imposing Taxes on us without our Consent:
For depriving us in many cases, of the benefits of Trial by Jury:
For transporting us beyond Seas to be tried for pretended offences
For abolishing the free System of English Laws in a neighbouring Province, establishing therein an Arbitrary government, and enlarging its Boundaries so as to render it at once an example and fit instrument for introducing the same absolute rule into these Colonies:
For taking away our Charters, abolishing our most valuable Laws, and altering fundamentally the Forms of our Governments:
For suspending our own Legislatures, and declaring themselves invested with power to legislate for us in all cases whatsoever.
He has abdicated Government here, by declaring us out of his Protection and waging War against us.
He has plundered our seas, ravaged our Coasts, burnt our towns, and destroyed the lives of our people.
He is at this time transporting large Armies of foreign Mercenaries to compleat the works of death, desolation and tyranny, already begun with circumstances of Cruelty & perfidy scarcely paralleled in the most barbarous ages, and totally unworthy the Head of a civilized nation.
He has constrained our fellow Citizens taken Captive on the high Seas to bear Arms against their Country, to become the executioners of their friends and Brethren, or to fall themselves by their Hands.
He has excited domestic insurrections amongst us, and has endeavoured to bring on the inhabitants of our frontiers, the merciless Indian Savages, whose known rule of warfare, is an undistinguished destruction of all ages, sexes and conditions.

In every stage of these Oppressions We have Petitioned for Redress in the most humble terms: Our repeated Petitions have been answered only by repeated injury. A Prince whose character is thus marked by every act which may define a Tyrant, is unfit to be the ruler of a free people.

Nor have We been wanting in attentions to our Brittish brethren. We have warned them from time to time of attempts by their legislature to extend an unwarrantable jurisdiction over us. We have reminded them of the circumstances of our emigration and settlement here. We have appealed to their native justice and magnanimity, and we have conjured them by the ties of our common kindred to disavow these usurpations, which, would inevitably interrupt our connections and correspondence. They too have been deaf to the voice of justice and of consanguinity. We must, therefore, acquiesce in the necessity, which denounces our Separation, and hold them, as we hold the rest of mankind, Enemies in War, in Peace Friends.

We, therefore, the Representatives of the united States of America, in General Congress, Assembled, appealing to the Supreme Judge of the world for the rectitude of our intentions, do, in the Name, and by Authority of the good People of these Colonies, solemnly publish and declare, That these United Colonies are, and of Right ought to be Free and Independent States; that they are Absolved from all Allegiance to the British Crown, and that all political connection between them and the State of Great Britain, is and ought to be totally dissolved; and that as Free and Independent States, they have full Power to levy War, conclude Peace, contract Alliances, establish Commerce, and to do all other Acts and Things which Independent States may of right do. And for the support of this Declaration, with a firm reliance on the protection of divine Providence, we mutually pledge to each other our Lives, our Fortunes and our sacred Honor.

The 56 signatures on the Declaration appear in the positions indicated:

Column 1
Georgia:
Button Gwinnett
Lyman Hall
George Walton

Column 2
North Carolina:
William Hooper
Joseph Hewes
John Penn
South Carolina:
Edward Rutledge
Thomas Heyward, Jr.
Thomas Lynch, Jr.
Arthur Middleton

Column 3
Massachusetts:
John Hancock
Maryland:
Samuel Chase
William Paca
Thomas Stone
Charles Carroll of Carrollton
Virginia:
George Wythe
Richard Henry Lee
Thomas Jefferson
Benjamin Harrison
Thomas Nelson, Jr.
Francis Lightfoot Lee
Carter Braxton

Column 4
Pennsylvania:
Robert Morris
Benjamin Rush
Benjamin Franklin
John Morton
George Clymer
James Smith
George Taylor
James Wilson
George Ross
Delaware:
Caesar Rodney
George Read
Thomas McKean

Column 5
New York:
William Floyd
Philip Livingston
Francis Lewis
Lewis Morris
New Jersey:
Richard Stockton
John Witherspoon
Francis Hopkinson
John Hart
Abraham Clark

Column 6
New Hampshire:
Josiah Bartlett
William Whipple
Massachusetts:
Samuel Adams
John Adams
Robert Treat Paine
Elbridge Gerry
Rhode Island:
Stephen Hopkins
William Ellery
Connecticut:
Roger Sherman
Samuel Huntington
William Williams
Oliver Wolcott
New Hampshire:
Matthew Thornton

Monday, July 02, 2007

Search engine saboteurs


Search engine saboteur at work.


Jim Horton alerts us to this article in Forbes:

The Saboteurs Of Search

Those rules, at least for major search engines like Google and Yahoo!, are based largely on the number of links from other pages to a given site: The more links, the higher that site ranks in Google and Yahoo! results. But this system of link-based ranking invites cheating. Search engine optimizers can use software that generates thousands of links to their site, pushing its ranking artificially high. In response, Google and Yahoo!'s search algorithms now automatically punish sites that game their algorithms by pushing the offending pages deep into the unseen layers of search results. (See "Condemned to Google Hell.")

That filtering strategy keeps search results relevant to users despite the meddling of Web spammers. But Scott and other search marketers say it also makes possible a powerful form of negative SEO. Search marketers claim they can frame certain competitors as cheaters by posting thousands of links around the Web, making a competing site look like it's engaging in "link spamming," a tactic that draws the disfavor of major search engines. In SEO circles, this technique of setting up a competitor to be punished for link spamming is sometimes called "Google bowling."

"If a new site gains half a million links over the course of a weekend, it looks suspect from Google's point of view," Scott says. "So you make someone look naughty, and then get them caught."

And what if Scott gets caught? Think that sort of tactic cannot be traced back to you? Think again.

I am not very keen on search engine sabotage, but if you feel called upon to play that sort of game, it is easy enough to use social tagging sites to raise the rankings of negative material.

Rather than pay for Scott’s sabotage service, it would be far more cost effective to buy a group of sponsored links on the relevant user groups, increase your search engine ranking along with building actual good will.

ReputationDefender defends its reputation

Having been on the receiving end of negative story in the St Petersburg Times, ReputationDefender has very sensibly placed a positive story in The Washington Post. My compliments to their PR department.

Sadly their methods include setting up astroturf blogs for no reason save to catch Google's attention. Building online Potemkin villages is not the way to serve clients. The way to turn such things around is to use social tagging sites to increase the rank of positive material and to place positive stories on legitimate blogs.

Thursday, June 28, 2007

New to me local tech blog

Management Training of DC

Added to the Tech on the Potomac RSS reader.

The fight for Net Neutrality




IP Democracy informs us that the FCC has released a densely written report on Net Neutrality. When a federal agency releases a lengthy and densely written report, that is usually a sign they are hoping no one will read it. Therefore, we would be well advised to read this report with close attention that we may discover whatever it is they did not want us to discover.

Clearly opponents of Net Neutrality are feeling the heat. John Kneuer, the assistant secretary for communications and information, completely lost it and lashed out at proponents of Net Neutrality at Supernova 2007.

Small companies are the one of the main beneficiaries or Net Neutrality. Small companies, especially Web 2.0 companies, are usually a-political and don’t have significant public affairs efforts. This is not a time to be silent and we must all hope they will understand the necessity of defending their interests.

Save the Internet

Wednesday, June 27, 2007

New to me local marketing blog

Miscellania from Josh, Random meanderings on blogging, technology, and e-marketing. I work in online marketing for Discovery. All thoughts are my own, of course

Added to the Tech on the Potomac RSS reader.

Petabytes for the people



With 20 petabytes of storage, and more than 280 teraflops of computing power, TeraGrid combines the processing power of supercomputers across the continent

June 26, 2007 (Computerworld) -- A unique federally funded computing effort is making it easier for corporations to access the largest-scale computers on the planet. Dubbed TeraGrid, the effort spans nine different academic and government institutions and has reached a critical mass this year.

The notion is to combine the largest supercomputers into a global processing and storage grid to tackle the thorniest computing problems. "We want to make available high-end resources to the broadest community," says Dane Skow, who is the director of the Grid Infrastructure Group and performs the operational coordination of TeraGrid from the University of Chicago's Argonne National Lab. "We want to leverage our top-of-the-line equipment for people who don't have the skills to do it themselves."


This is how the Internet started. It will be interesting to see where this goes.

Tuesday, June 26, 2007

How to make a four year old story blow up in your face


If you wake me up, you will regret it.


Will someone please give reputationdefender a clue?

Candidate: Story on me is wrong

Back in October 2003, the Princeton Union Eagle wrote that Cheri Yecke, then Minnesota's education commissioner, explained in "advance publicity" for a public hearing that "schools could include the concept of 'intelligent design' in teaching how the world came to be."

Big news? Apparently not. The line was buried in the 22nd paragraph.


Yecke hired reputationdefender to handle this for her, and what does reputationdefender do? Ask that the offending material be removed; but since Yecke has no evidence she did not say such a thing, the paper very properly is standing by its reporter.

If you have been in public life for more than fifteen minutes there is negative material about you on the internet. The proper way to handle that is to bury that information with positive material, generating positive stories and tagging them. You cannot control the internet, but you can move the positive material to the top of the search results.

Open Letter to APCO and Cassidy & Associates



It is time to embrace transparency and engage the blogosphere on a consistent basis. I have not had a chance to read the now famous article by Ken Silverstein, I will be saying more when I have had a chance. Right now I want to talk to APCO, Cassidy & Associates, and all those who have not worked out that the rules of PR engagement are shifting. The era of front organizations and astroturf is over. The era of crony journalism is ending. Only those who make change their friend rather than their enemy will be able to protect their clients' interests.

This is a good thing, and should be embraced. Money not spent on crony journalism and crony politics is money that is freed up to do legitimate community outreach. This is a good change for our industry and our clients.

As for Ken Silverstein and Harper's, I can only say that what goes around comes around. If you do not want to live in a world where Matt Drudge or some similar character can insert a mole into your organization for the purpose of collecting information with which to embarrass you, then it would be better not to sail under false colors.

Monday, June 25, 2007

The coming controversy over federal contracting



Systems integrators fall from grace, but many doubt that government can run without them

Major setbacks for the Coast Guard’s $24 billion Deepwater program are casting a shadow over the use of lead systems integrators on other large federal contracts and could result in a reduction in that contracting approach.


Clearly federal contractors are going to come under increased scrutiny and changes are going to be made. My advice to federal contractors is to make change your friend, not your enemy.

I would also advise primary integrators to increase their public relations efforts including new media strategies.

The late, great, Potomac Tech Journal



We used to have a terrific local tech weekly called Potomac Tech Journal. It folded after the Dot.com crash. No other publication, before or since, had done as a good a job of covering the commerical side of Potomac Tech culture. The government contracting sector is well covered, mergers & acquisitions are covered, but technology trends in the commercial sector are currently ignored.

Tech journalism is under a great deal of stress and bad news for tech reporters is bad news for tech flacks. I wrote an article for The Daily Dog about the problems faced by content providers, and why this is a problem for our industry as well as society. It should run sometime in the next few weeks.

Friday, June 22, 2007

Affordable public affairs advocacy

Learning From Microsoft's Error, Google Builds a Lobbying Engine

When it comes to lobbying, Google does not intend to repeat the mistake that its rival Microsoft made a decade ago.

Microsoft was so disdainful of the federal government back then that it had almost no presence in Washington. Largely because of that neglect, the company was blindsided by a government antitrust lawsuit that cost it dearly.

Mindful of that history, Google is rapidly building a substantial presence in Washington and using that firepower against Microsoft, among others.


Want to protect your interests but lack Google’s largess? There is another way.

First of all, join your relevant trade association and find the time to get active. Don’t let the big players co-opt the organization. You have overlapping, but distinct interests. Make sure your trade association is responsive to your company’s concerns.

Encourage your employees to be active in their local political committees, not just the ones who agree with you, everyone. That way, no matter who wins the election you will have an effective advocate on the inside. Politicians respond to votes. They need money to win those votes; but votes trump money. If someone on your staff runs the database for the local committee or serves as webmaster, they will have a kind of access to local elected officials that is not for sale at any price.

Public Policy blogosphere

Save the Internet
Google Public Policy Blog
National Journal’s Technology Daily
Verizon Policy Blog
CDT Policy Beta
The Technology Liberation Front
ACT
EFF Deep Links
IP & Democracy
Public Knowledge
IP Central
Progress and Freedom Foundation

All added to the Tech on the Potomac RSS reader. If you know of other tech oriented public policy blogs, which are locally based, please send me their URL’s and I will add them to the reader.

Thursday, June 21, 2007

Earn money by inspiring hatred

World's Most Hated Blogger

Financial exhibitionism, coupled with a lack of penitence for stiffing his creditors, has transformed the 24-year-old resident of this sleepy Sacramento suburb into a celebrity among fellow bloggers. But unlike other online celebrities, Serin's stardom comes from a unique source: "haters" who patronize his blog solely to learn what financial missteps he's made today.Since launching his web site last September, Serin has discovered that it can be profitable to outrage and annoy the thousands of people who visit his blog every day. He estimates he was making up to $1,000 a month through Google ads and believes he's on track to make even more through Yahoo's ad network. His notoriety has led to appearances on Suze Orman's and Robert Kiyosaki's advice shows, and he says he's working on a book and advice packet that he'll sell online.

Get the feeling we are looking at Dick Cheney's retirement plan?

Wednesday, June 20, 2007

Playing defense with domain registrations


Do you know where your email is?

Chris Abraham on Search Engine Marketing

Domain Name Strategy

  • Register domains for multiple years
  • Private registration of domain names
  • Register all domain extentions (net, com, us, org, etc)
  • Register many variations of the domain
  • Register misspellings and mistakes
  • Domain Forwarding and Masking
  • Register domains that counter brand


Chris is more correct than he knows -

Greg Palast: I have Karl Rove's emails


Palast: I know because I have Karl Rove’s emails. No kidding. He and his team aren’t the sharpest knives in the drawer. They sent copies of their plans to GeorgeWBush.ORG instead of GeorgeWBush.COM addresses — and, heh heh, they ended up in my in-box. Who says this job ain’t fun?

Has an investigative reporter registered some variation of your company's name? Are you a financial services firm? Is some con-artist receiving your customers misaddressed mail? Are you a security contractor? Is some really ugly customer receiving your company's communications?

This is a perfect example of why you need to hire someone with experience in new media strategies.

Tuesday, June 19, 2007

Online reputation management for federal contractors


3-D Map of the World Wide Web

Reading Chris Abraham’s posts about search engine optimization, Promotional and Defensive SEO and Your Online Marketing Strategy Requires More than SEM, got me to thinking about how this applies to the world of federal contractors.

It is no secret that the next two years will bring increased scrutiny to federal contractors. The time for online promotion is before controversy strikes. Here are some simple things contractors should be doing:

Encourage your employees to blog. Don’t have a corporate blog, have lots of blogs. This has worked well for Sun and Microsoft, and is something that should be emulated.

Some of your subcontractors and consultants are already blogging. Build an aggregator and link to their blogs. Encourage your other subcontractors and consultants to blog.

Encourage your employees and contractors to use social tagging sites. Don’t tell them what to tag; just encourage them to use tags. Each time an article about your company is tagged, it becomes incrementally more visible to search engines. It is very difficult to move an item to the top of social tagging sites; but it is quite simple to use social tagging to give favorable web pages a tiny kick of Google juice.

Link to discussion groups relevant to your industry and encourage your employees, subcontractors, and customers to participate in them. Don’t worry about negative posts, disgruntled individuals will find such sites on their own. Promoting these sites within your company will increase the chances of favorable posts, and help build community.

Consistent application of these methods will insure that the first page of search engine results reflects favorably upon your company.

Industry Analyst blogosphere

Helzerman alerts us to Technobabble's Top 50 Analyst bloggers. Is Technobabble a great name for a blog or what?

Washington's own Trend Watch did not make the rankings even though its Technorati authority is 275 and has 33 subscribers on Bloglines.

It seems to be modeled on Todd And's Power 150 Marketing blogs. Even though any such ranking will be flawed, this sort of thing requires a great deal of work and helps to build community.

The latest from Chris Abraham

He is now blogging at Marketing Converstation and has a excellent post about online reputation management.

Marketing Conversation is now added to the Tech on the Potomac RSS reader.

White house email and the Presidential Records Act

Where have all the e-mails gone?

Waxman's staff report notes that the Presidential Records Act requires the president to ensure that all "activities, deliberations, decisions, and policies that reflect the performance of his constitutional, statutory, or other official or ceremonial duties are adequately documented ... and maintained as presidential records" and charges that White House officials used their RNC e-mail accounts "in a manner that circumvented these requirements."

Using email accounts on the Republican National Committee server to conduct official government business could be judged as a evasion of the Presidential Records Act.

Additions to Tech on the Potomac RSS Reader

Digital Influence Mapping

Personomies

Private Sector Development Blog

World Bank President

IFIwatchnet


Tech on the Potomac
, PR, marketing, public policy, and tech blogs of the Greater Washington, DC area

The World Bank discovers social media

Salon has a fascinating story about the World Bank’s discovery of social media. Under pressure of the crisis, they built themselves an aggregator. Other organizations would do well to do likewise and the time to begin is before a crisis.

Changes in the NIEM model

Crisis-information schema simplifies core elements

The first production version of NIEM appeared in June 2006. It used Justice’s Global Justice XML Data Model as the foundation, but is being expanded to cover other common items relating to criminal justice and law enforcement.

Perhaps the major area of change is the unification of namespaces, a term applied to collections of tags.

The first version of NIEM had two main namespaces, Universal and Common.

Universal components were items that would be common to all parties using NIEM. Common components were items that existed in more than one domain.

If you are building software for the criminal justice market, write towards Universal and avoid Common where possible. It will make it easier to sell and install.

Monday, June 18, 2007

Hunt the slipper, email edition

United States House of Representatives Committee on Oversight and Government Reform

There are several next steps that should be pursued in the investigation into the use of RNC e-mail accounts by White House officials. First, the records of federal agencies should be examined to assess whether they may contain some of the White House e-mails that have been destroyed by the RNC. The Committee has already written to 25 federal agencies to inquire about the e-mail records they may have retained from White House officials who used RNC and Bush Cheney ’04 e-mail accounts. Preliminary responses from the agencies indicate that they may have preserved official communications that were destroyed by the RNC.


Imagine yourself the Chief Information Officer for a federal agency and you are presented with a inquiry from the Oversight and Government Reform Committee for any email you may have originating from the Republican National Committee. How would you know? Where would you look? This is a great content management story.

How important is supply-chain management?

The ODNI's Wal-Mart Approach to Intel

Move aside, HUMNINT and IMINT, we've got contracts to execute! We'll find bin Laden: that's clearly outlined in the scope of service.

e-discovery, evidence recovery, and content management lollapalooza

Interim Report on RNC Emails and the Presidential Records Act

There has been extensive destruction of the e-mails of White House officials by the RNC. Of the 88 White House officials who received RNC e-mail accounts, the RNC has preserved no e-mails for 51 officials. In a deposition, Susan Ralston, Mr. Rove’s former executive assistant, testified that many of the White House officials for whom the RNC has no e-mail records were regular users of their RNC e-mail accounts. Although the RNC has preserved no e-mail records for Ken Mehlman, the former Director of Political Affairs, Ms. Ralston testified that Mr. Mehlman used his account “frequently, daily.” In addition, there are major gaps in the e-mail records of the 37 White House officials for whom the RNC did preserve e-mails. The RNC has preserved only 130 e-mails sent to Mr. Rove during President Bush’s first term and no e-mails sent by Mr. Rove prior to November 2003. For many other White House officials, the RNC has no e-mails from before the fall of 2006.


Obviously there will be several investigations coming out of this. Those investigators will have to sift through mountains of evidence, employ advanced technology to recover other evidence, and generally search for needles concealed in fields of haystacks. Presto Vivace does not currently represent clients who officer that sort of service, but this is a great time to tell those stories.

Slaying the email monster

Lately I have been unsubscribing from a whole series of email newsletters. These are really interesting newsletters, with important news about technology, the sort of newsletters Presto Vivace clients would want their stories placed. But there are just too many of them to read and do the rest of my work.

Patent & Trade Office Peer Review Software Patent Wiki

Federal News Radio had an interview with John Doll, Commissioner for Patents with the USPTO, about the Pilot Project for Peer Review Wiki of prior art. Listen to it on Windows Media.

Thursday, June 14, 2007

The Bureau of Prisons

Former White House aide to be jailed

US Vice President Dick Cheney's former top aide, Lewis "Scooter" Libby, could be imprisoned within weeks after a US judge ruled he would not delay Libby's prison sentence.

District Judge Reggie Walton's decision will send Libby's lawyers rushing to an appeals court to block the sentence and could force President George W Bush to consider calls from Libby's supporters to pardon him.

No date was set for Libby to report to prison but it is expected to be within six to eight weeks.

That decision will be left up to the US Bureau of Prisons, which will also select a facility.

It is hard not to believe that the Bureua of Prisons has already given this considerable thought. I have no idea what they will do, but I suspect it will be very much by the book.

Wednesday, June 13, 2007

Trouble in the bond market

Bonds plunge as US debt loses its appeal

Government bond yields in the eurozone and the UK soared to fresh multi-year highs on Wednesday as investors nervous about rising interest rates continued to dump bonds.

A later story is more encouraging:Bonds stabilise as yields draw in investors

Except for this part:
“It’s not the end of the sell-off in bonds, but the market has stabilised and we have seen some buying from pension and insurance accounts,” said Gerald Lucas, senior investment adviser at Deutsche Bank.

Signs of reduced bond buying interest on the part of Asian central banks and other foreign investors has been one factor behind the sell-off. But the sell-off pushed up yields and that attracted investors who favour low-risk investments.

I don't think that our political leadership has done anything to prepare us for what is to come.

1105 government technology publications

Geoff Livingston has an interesting interview with Chris Dorobek where he asks Dorobek to explain FCW’s editorial mission:

BB: Most PR people (unfortunately) don’t understand what an editorial mission is. Can you explain how FCW’s mission guides your efforts on a day-to-day basis?

CD: FCW’s task is to provide people with information that helps them do their job better. That’s the short version. Information technology is in there too, but just as IT is increasingly embedded in just about everything that everybody does, FCW is expanding beyond just IT.

Late last year, of course, FCW’s parent company, 1105 Media, purchased the former Post Newsweek Tech Media, which included Government Computer News, Washington Technology, the FOSE trade show, and Defense Systems. As a result of that, we have reoriented the publications slightly — actually just emphasized the directions that the publications were going already. GCN is now ‘the technology authority.’ Washington Technology focuses on the business aspects, and FCW is a more policy/management focused publication.


This is very useful to know when deciding what story gets pitched to which publication.

Tuesday, June 12, 2007

PR and the Internet

Angelo points to this brilliant essay by Paul Holmes:

The Internet was about information and education, not promotion, because it gave people unprecedented control over the messages to which they were exposed.

It was about earning attention rather than demanding it. It was about dialogue rather and conversation rather than monologue. And it was about multiple stakeholder groups rather than customers alone.


It is the quality of unlimited bandwidth and reader driven choices that makes the Web different from all other media. You have to earn attention on the Web, which makes it peculiarly a PR medium.

Community Patent Review

Welcome to the Peer to Patent reviewer pre-registration site for the pilot to launch in early June!

Peer to Patent is the the Community Patent Review pilot. You are among the first to join the "open revolution" and sign up to become a Community Peer Reviewer!

To create an account, please provide your first and last name. To foster a sense of belonging and trust within the community, we encourage everyone to display their full names. You may use a pseudonym, if you prefer.

Once the pilot goes live, you will be able to subscribe to specific patent applications and learn more about the Peer to Patent community.

For more information and updates about Peer to Patent, visit the project website http://dotank.nyls.edu/communitypatent.

You can e-mail us with questions or feedback at reviewer@peertopatent.org.


This is the USPTO project I discussed earlier, to use social software to review patents. This has the potential to address many of the problems with the current patent system.