Wednesday, April 11, 2007

Spin doctors gone wild!

From an article about the reporter who cracked 'AttorneyGate' scandal -

McClatchy's D.C. bureau chief, John Walcott, recalls a Justice Department official telling Taylor that she simply "had" to use certain information he had given her for a story.

It takes a very special hubris to tell a reporter they have to use your information. Pride goeth before fall.

Monday, April 09, 2007

PR social media

Headlines from PR weblogs

Crispy PR News

Spin Thicket

Online PR Ning

A better business model for the recording industry

An Announcement From Apple and EMI Goes Far Beyond DRM-Free Downloads

A week ago, EMI and Apple set the digital-music world buzzing with news from London. No, the Beatles weren't coming to iTunes just yet. Rather, EMI had broken ranks with the rest of the major labels and decided to offer its catalog to music retailers without digital-rights-management software that restricts consumers' ability to copy files and transfer them between devices.

That was the biggest headline of the day, but not the only news. The DRM-free songs would be ripped at a higher bit rate, giving them improved sound quality. They would cost more -- $1.29 per song, though albums would cost the same in both formats. And lower-quality, 99-cent DRM-protected songs weren't being phased out, just making room for the new offerings. ...

... First and most obviously, a major label is finally treating its customers like customers, instead of regarding them as likely shoplifters who should be given as few rights as possible.

Friday, April 06, 2007

Aria from J.S. Bach's St. John Passion BWV 245

Erwäge wie sein blutgefärbter Rücken

Why jounalism matters, Khamail Khalaf

Radio Free Iraq Reporter Found Dead In Baghdad

Five most common errors in corporate web site design

1.) Inappropriate use of flash on the home page.

2.) High bandwidth/slow download. It is particularly important that the home page download quickly.

3.) Poor navigation and search technology. If consumers are using Google to search your website rather than your search engine, you need to redesign your site.

4.) Font that is too small and poor print/contrast ratio. White space is your friend, so are large fonts. Sans serif seems to work better on the web.

5.) Use of PDF for your press releases. Why make an extra step to read your news? Press releases should be in HTML with the contact information at the top. If you are announcing a partnership, you might want to hyperlink to your partner’s site.

John Horton has a terrific paper on how to use AJAX technology to create a more dynamic and informative website.

You might also ask your web team if they are familiar with Section 508 requirements. Only federal sites are mandated to meet Section 508 requirements, but it is very good PR to make your site accessible.

More information on common problems with web design.

Best Practices in Online Media Relations: Utilizing Internet Newsrooms and RSS to deliver on Strategic Communications Objectives

Microsoft criticized for Open XML petition

An online petition posted by Microsoft to fast-track the standardization of its Office Open XML document format masks the company's concern over the procedure, according to a leading open-source advocate.

The petition, which was uploaded to Microsoft's U.K. site on March 29, asks businesses to show their support for the Open XML format being fast-tracked through the standardization process at the International Organization for Standardization (ISO). The format is integral to Office 2007, but Microsoft is pushing it as an international open standard for documents, spreadsheets and presentations.

"We already have an international standard, the OpenDocument format, and governments are increasingly adopting it," said Taylor on Thursday. "Having a second standard is utterly unnecessary."

Shorter Microsoft - we support open standards; it just has to be our standard. I don't see how they are going to make this stick.

This is another illustration of the importance of standards negotiations.

Thursday, April 05, 2007

Join the fun at Spin Thicket

Scott Bardell tells us that many of you are reading Spin Thicket. It's very entertaining, join the fun.

Tuesday, April 03, 2007

Five low cost things you can do to generate publicity for your company

1.) Encourage your employees to blog. This creates an instant presence on the Internet, and humanizes your company. It gives prospects a chance to “window shop” your company before they contact you.

2.) Encourage your employees to participate in user groups and professional societies. This will give your company a reputation for thought leadership. It will also put your employees in a position to influence the seminars, conferences, and trade shows for your industry.

3.) Encourage your customers to present at your industry’s trades shows, seminars, and conferences. Who do you think is more persuasive, you explaining your product or service, or your customer explaining how your product or service solved their problem?

4.) Solicit the opportunity to present to local user groups or professional societies. Conferences and seminars are great, but often attendees find the whole experience exhausting, and all the presentations blur together. Presenting to a local chapter lets you have the stage to yourself. Most of these organizations are run by volunteers and are always looking for speakers. Just make sure that your presentation is educational and relevant, nobody wants to sit through your sales pitch.

5.) Nominate your customer for “Best of” awards. Most trade magazines have annual “Best of” features. Resist the temptation to nominate yourself, nominate your customer instead. It will cement your relationship with that customer and create a halo effect for your product and/or service.

See my article Do-It-Yourself Public Relations for Technology Companies for more ideas.

The other guy has a good idea

Sometimes you get an email pitch so good, you wonder why you didn't think of it first.

Monday, April 02, 2007

Joining in on social networking

I've joined Ning. I look forward to chatting with the dozens of flacks that visit the site on an almost monthly basis. I was going to use an avatar for my photo, but am not clear as to how to upload it.

Waxman hearings miscellany

FCW’s Buzz of the Week seems to have missed the point:

And the January lunch, although almost undeniably inappropriate, was not planned or approved by Doan and came months after one election and years before another.


If you think of Washington, DC as an ocean, then you must understand that the great political storms blow across the surface, while the civil service, their contractors, and the press which covers them, inhabit the abyssal sea, far below the storm.

If you want to use federal contracts to make politicians in marginal districts look good, you have to plan months in advance. You have to know which contractors are located in which districts, and of those, which have the best connections to the politicians in question. In order to have contracts in place to puff vulnerable politicians in time to affect the election, you have to plan months in advance. The same publication which has a detailed understanding of software life-cycle management, and why advanced planning is essential to good IT management, seems to have failed to understand why a political briefing for the GSA had to be held in January 2006 if it was to use government contracting to affect the 2008 election. It is simply impossible to come up with any other reason for such a meeting.

Matthew Weigelt has a good summary of the day’s proceedings, my favorite quote - “These meetings grew out of a recognized need to do team-building with GSA’s noncareer employees,” Doan said. As one of the committee members asked, what sort of team were you building?

G. Martin Wagner has a good article explaining why all this matters, highly recommended for those not familiar with federal contracting. Even if you never intend to sell to the federal government, this affects you as a citizen.

Coming soon: IPv6 applications

William Jackson, Government Computer News

Vendors and evangelists at the U.S. IPv6 Summit in Reston, Va., are beating the drums for the seamless, always-on ubiquitous network serving up device-agnostic services and applications promised by the new generation of Internet protocols. They gave talks citing the usual uses for these networks, from programmable refrigerators to digitally connected network-centric warfighters.

What were largely missing in the presentations were the tools and applications to use the brand-new IPv6 networks being set up by military and civilian agencies.


Sounds like an opportunity.

Business-oriented semantic search service

ZoomInfo Search Engine Makes Business Information Free

With $12 million in sales last year and some 1600 corporate clients -- including Google, Yahoo, Microsoft, Oracle, PepsiCo and about 100 of the Fortune 500 -- business information company ZoomInfo has decided to provide free access to most of what it had been charging for.

On Monday, ZoomInfo.com plans to offer a newly improved business-oriented semantic search service, tailored for finding information about companies and their employees, to any Internet user under an advertisement-supported model.

"We believe that this is disruptive to the business information world," said Russell Glass, VP of products and marketing for ZoomInfo.


Disruptive is putting it mildly.

Intelligence and National Security Alliance

Secretive INSA Includes Intelligence Contractors, Academics, Spies

The group, a nonprofit professional association for members of the intelligence community -- including private contractors, academics and members of U.S. spy agencies -- is largely unknown. That's quite a feat, because its chairman, retired Navy Vice Adm. John M. McConnell, the former head of the National Security Agency, left recently to be sworn in as director of national intelligence, the president's top intelligence adviser. (A new chairman for the professional association is expected to be selected soon.)

There is a group for everyone.