Technology Weaklies

Via our good friend Ed Cone comes this link to Sean Gallagher:

A squadron of weblogs could provide 80% of what InfoWorld or eWeek does (and almost all of what InformationWeek and ComputerWorld do) for a fraction of the cost.

I don’t think so. Many web logs are little more than personal comments on news stories. Some technology web logs have detailed comments on programming, including sample code; but none do comprehensive reporting and product reviews.

Trade publications need to alter their business model to accommodate the small advertiser. Google’s system of advertising that charges on a per-click-through basis is the way of the future. Ziff Davis, IDG, CMP, et al, need create a way small advertisers could purchase Google style ads that would run across their publishing group.