Tuesday, October 17, 2006

Collaborative PR

I am in the middle of a collaborative project where different companies have to sign off on the same release. This is shaping up to be the most boring release I will have ever sent out. Fortunately long suffering business and trade reporters take a philosophical view of this sort of thing and will understand why these releases are written in such a bland manner. Nevertheless, it is a pity so many companies want to control all the news out of a release.

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