Wednesday, November 08, 2006

Needless anxiety

When blogs put brands at risk

For companies worried about how consumers and activists view their business practices, these new media channels present a fresh challenge, undermining a traditional command-and-control approach to corporate communication and reputation management.


If you are running a profitable company you must have happy customers. Some of them are probably blogging about their positive experiences. A check of Technorati may reveal pleasent surprises.

Firefox and GMail are two examples of products that benefited from blogger evangelism. PR shouldn’t be so afraid of the big bad blogosphere.

No comments: