Saturday, February 02, 2013


Ryanair's new comms chief to eschew social media
Noting the existence of more than one fake Ryanair account on Facebook and Twitter, which have significant consumer followings, Kiely said: 'A Facebook account would not be helpful to us, as we would have so many people looking for a response.'
He called the social network a 'two-way tool' and said maintaining a dedicated account would probably mean 'hiring two more people just to sit on Facebook all day'.
Presumably, responding to the public is what a company hires a communications chief to do. Or does he suppose that he can just issue statements to the traditional news media, which they would duly print, and take no account of the general public, also known as Ryanair's customers and potential customers?

If responding to the public requires you set up a Facebook account and respond to their concerns all day, then that is what you need to do.

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