Ross Mayfield doesn't think much of PR agencies

Ross Mayfield thinks businesses should handle their own public relations work. From his blog:

As a CEO, I have grown to distrust outsourcing PR beyond coordination, especially when we can extend our reach by ourselves authentically and the strategy is core.

Actually there is no reason, save that of time, that a firm couldn't handle their own public relations effort. That is why I wrote a guide to do it yourself public relations. Read it, buy my press contacts data base and you are all set.