Indeed, brands want more control over what appears on franchisees’ Facebook and Twitter pages. Ray Wert, co-founder of automotive marketing agency Tiny Toy Car, said rogue messaging often damages brands in his space.
"Many crisis communications issues are caused on the sales front," Wert said. "Carmakers are looking for tools to help dealerships be good social media actors." Software providers, take note.As a PR pro, I am not enthusiastic about centralized control. Time is one of the most important element in crisis management. Letting a situation simmer while senior management decides how to respond gives a minor discussion in social media snow ball into a major PR disaster. Sometimes a swift response from a worker bee is the best way to calm a social storm. I am trying to think of a major PR crisis that was caused by a rogue franchisee or low level employee, and I cannot think of one. However, I can easily name a hundred PR disasters precipitated by the actions of senior management. It is difficult to believe that trying to control the social media of franchisees it going to enhance engagement with one's customers.
Don’t #2 Texting acronyms: Many college students will be in for a rude awakening if they believe that acronyms that are used in text messages are acceptable when writing business emails. For example, using the acronym “GTG” for “good to go” will not be accepted or understood. In an office environment is best to stick with clear, concise wording and limit the use of abbreviated acronyms that the receiver may or may not understand.Readers of this blog know that I try to stay away from acronyms of any kind. Between federal acronyms, military acronyms, and technology acronyms, room for confusion is too great. We should try to set a good example for our clients.
The danger for brands getting caught up in this is that they are indeed viewing it as a panacea. Rushing in, rather than remaining firmly focused on their customer, their interests, passions, anxieties and hopes, to try and understand what sort of content they're interested in.
Most importantly, why they'd ever want to hear it from you and why you're bothering producing it in the first place.
If the answer to that question is "to drive SEO, to get round the Google Panda update, to help social sharing, to reduce our bounce rate on our website", your move into content marketing is only going to benefit the content marketing salesmen.It is useful to have a library of keywords and a social media calendar to give your social media effort form; but if you don't engage your audience it is just so much more blather on the internet. When you write you should have a specific audience in mind. It makes it easier to write meaningful prose.
The Cybersecurity Framework will be a set of voluntary standards and best practices to guide industry in reducing cyber risks to the networks and computers that support critical infrastructure vital to the nation's economy, security and daily life, according to the NIST announcement published in the Federal Register. ...
...The first meeting will be held April 3 at NIST headquarters in Gaithersburg, Md. Registration information is available here.If you have concerns about cybersecuirty or privacy, I urge you to participate in these discussions."
Head on the internet, and feet on the ground, as Grillo himself puts it.
EdgeRank is an algorithm developed by Facebook to govern what is displayed—and how high—on the News Feed.Just because someone has "friended" you, it does not follow that you will get to see their posts. Facebook has a complicated algorithim that decides what goes into your feed. You don't see all the material that has been posted by your friends and the pages you have "liked." Facebook, not you, decides what you really like.
Businesses worldwide are trying to figure out how to best utilise platforms like Facebook, Twitter and Google Plus (haha, na I’m just kidding about Google Plus). They know that EdgeRank, likes, brand exposure and followers are important, even if they don’t know exactly why or what to do with it.So a social media consultant manufactures a page with a high edgerank and sells it to some business who wants a page with high EdgeRank, but does not know how to build it. You know what would be cheaper and more effective than buying a pre-fab fan page from a social media consultant? Building a page on Facebook, putting interesting content on that page, and then buying advertising from Facebook to generate traffic, and ultimately EdgeRank. Sometimes paying the Facebook toll is the superior solution.
Sec. 7. Baseline Framework to Reduce Cyber Risk to Critical Infrastructure. (a) The Secretary of Commerce shall direct the Director of the National Institute of Standards and Technology (the "Director") to lead the development of a framework to reduce cyber risks to critical infrastructure (the "Cybersecurity Framework"). The Cybersecurity Framework shall include a set of standards, methodologies, procedures, and processes that align policy, business, and technological approaches to address cyber risks. The Cybersecurity Framework shall incorporate voluntary consensus standards and industry best practices to the fullest extent possible. The Cybersecurity Framework shall be consistent with voluntary international standards when such international standards will advance the objectives of this order, and shall meet the requirements of the National Institute of Standards and Technology Act, as amended (15 U.S.C. 271 et seq.), the National Technology Transfer and Advancement Act of 1995 (Public Law 104-113), and OMB Circular A-119, as revised.
Within 90 days of the publication of the preliminary Framework, these agencies shall submit a report to the President, through the Assistant to the President for Homeland Security and Counterterrorism, the Director of OMB, and the Assistant to the President for Economic Affairs, that states whether or not the agency has clear authority to establish requirements based upon the Cybersecurity Framework to sufficiently address current and projected cyber risks to critical infrastructure, the existing authorities identified, and any additional authority required.
(b) If current regulatory requirements are deemed to be insufficient, within 90 days of publication of the final Framework, agencies identified in subsection (a) of this section shall propose prioritized, risk-based, efficient, and coordinated actions, consistent with Executive Order 12866 of September 30, 1993 (Regulatory Planning and Review), Executive Order 13563 of January 18, 2011 (Improving Regulation and Regulatory Review), and Executive Order 13609 of May 1, 2012 (Promoting International Regulatory Cooperation), to mitigate cyber risk. The Secretary shall coordinate establishment of a set of incentives designed to promote participation in the Program.
Within 120 days of the date of this order, the Attorney General, the Secretary of Homeland Security (the "Secretary"), and the Director of National Intelligence shall each issue instructions consistent with their authorities and with the requirements of section 12(c) of this order to ensure the timely production of unclassified reports of cyber threats to the U.S. homeland that identify a specific targeted entity.
(c) To assist the owners and operators of critical infrastructure in protecting their systems from unauthorized access, exploitation, or harm, the Secretary, consistent with 6 U.S.C. 143 and in collaboration with the Secretary of Defense, shall, within 120 days of the date of this order, establish procedures to expand the Enhanced Cybersecurity Services program to all critical infrastructure sectors.
Within 120 days of the date of this order, the Secretary and the Secretaries of the Treasury and Commerce each shall make recommendations separately to the President, through the Assistant to the President for Homeland Security and Counterterrorism and the Assistant to the President for Economic Affairs, that shall include analysis of the benefits and relative effectiveness of such incentives, and whether the incentives would require legislation or can be provided under existing law and authorities to participants in the Program.
(e) Within 120 days of the date of this order, the Secretary of Defense and the Administrator of General Services, in consultation with the Secretary and the Federal Acquisition Regulatory Council, shall make recommendations to the President, through the Assistant to the President for Homeland Security and Counterterrorism and the Assistant to the President for Economic Affairs, on the feasibility, security benefits, and relative merits of incorporating security standards into acquisition planning and contract administration. The report shall address what steps can be taken to harmonize and make consistent existing procurement requirements related to cybersecurity.
Sec. 9. Identification of Critical Infrastructure at Greatest Risk. (a) Within 150 days of the date of this order, the Secretary shall use a risk-based approach to identify critical infrastructure where a cybersecurity incident could reasonably result in catastrophic regional or national effects on public health or safety, economic security, or national security. In identifying critical infrastructure for this purpose, the Secretary shall use the consultative process established in section 6 of this order and draw upon the expertise of Sector-Specific Agencies.
(e) Within 240 days of the date of this order, the Director shall publish a preliminary version of the Cybersecurity Framework (the "preliminary Framework"). Within 1 year of the date of this order, and after coordination with the Secretary to ensure suitability under section 8 of this order, the Director shall publish a final version of the Cybersecurity Framework (the "final Framework").
(c) Within 2 years after publication of the final Framework, consistent with Executive Order 13563 and Executive Order 13610 of May 10, 2012 (Identifying and Reducing Regulatory Burdens), agencies identified in subsection (a) of this section shall, in consultation with owners and operators of critical infrastructure, report to OMB on any critical infrastructure subject to ineffective, conflicting, or excessively burdensome cybersecurity requirements.I trust that those tasked with creating the Framework will follow the excellent example of the Federal XML Work Group by setting up a website where the rest of us can follow their work. It is particularly important that the minutes of their meetings be posted in a timely manner and that their email discussion groups be publicly posted. This will build trust and increase the chances of a smooth adoption and implementation of whatever Framework is established.
And people will use their mobile devices more than home computers to access the Internet.This reflects what I have been hearing at local tech events.
Noting the existence of more than one fake Ryanair account on Facebook and Twitter, which have significant consumer followings, Kiely said: 'A Facebook account would not be helpful to us, as we would have so many people looking for a response.'
He called the social network a 'two-way tool' and said maintaining a dedicated account would probably mean 'hiring two more people just to sit on Facebook all day'.Presumably, responding to the public is what a company hires a communications chief to do. Or does he suppose that he can just issue statements to the traditional news media, which they would duly print, and take no account of the general public, also known as Ryanair's customers and potential customers?
If it has to do with your job, then you need to join them. You have to be in them to know them.I have to admit, I was shocked by his report. I thought that by now everyone in PR and marketing communcations had caught on that there was this thing called social media and it offers tremendous opportunities for engagement and tremendous risks for those who ignore it. I could understand that back in 2004 marketers had still not caught on to the importance of social media; but surely now people would understand. Even more puzzling is that Foremski operates out of Silicon Valley, where one would imagine social media adoption would be at its highest. Can it be that the Potomac area is ahead of Silicon Valley in this one respect?
Modern Monetary Theory is a school of economics asserting that:
-- The currency itself is a simple public monopoly; -- Governments provision themselves by creating taxes that cause people to sell real goods and services to get the funds they need to pay their taxes, and then by purchasing the goods and services they desire with their otherwise worthless currencies;
-- Since the economy needs the government's money to pay its taxes, the value of the currency depends on the prices govt. pays when it spends;
-- For a given size of government, unemployment is the evidence that the government is either overtaxing the economy, or spending too little to compensate for any residual desire to save;
-- Governments with fiat currencies create money at will when they spend, and destroy money when taxes are paid, further indicating that taxes function to regulate the economy, and not to collect revenue per se;
-- The currency is a governmental tool that in a democracy is created and maintained to promote public purpose, and to provide for the general welfare.We know, this needs to be shorter. Our real problem is the problem of shifting public debate from an idea that, however obviously erroneous, has been implanted in the public mind for decades: that the federal budget bears any resemblance to a household budget. Shifting public opinion is a little like turning an ocean liner, it cannot be done quickly.
And then there are emails telling me that X is flying into London - someone I've never heard of from a company I've never heard of - and offering me an exclusive opportunity to interview him or her. Does this ever work?I have done this, and yes, it does work occasionally. Even though you may never have heard of my client, your readers would be interested. This is because my client has a product or service that your readers are interested in, even though they have not heard of my client. I know this because I have read enough of your work to be conversant with the interests of your audience. This is precisely the process that transforms nobodies into somebodies and, frankly, why I was hired.
XFINITY WiFi hotspots are listed here http://www.xfinity.com/wifi . Non XFINITY Internet customers will need to click on Complimentary Trial SessionThis is a perfect example of public service in time of trouble. It will introduce people to Comcast in such a way as to make a great impression.
Smith decided to submit his piece to the op-ed page of The New York Times — the publication he thought “would have the most impact.”
When submitting his piece to oped@nytimes.com resulted in no response, Smith tried again — this time directly writing to a handful of editors. By the next morning, Smith had gotten the green light.
"Begging the question" is a form of logical fallacy in which a statement or claim is assumed to be true without evidence other than the statement or claim itself. When one begs the question, the initial assumption of a statement is treated as already proven without any logic to show why the statement is true in the first place.
So the newspaper will investigate itself, the police will investigate themselves and the politicians will be investigated by an inquiry set up by themselves. They are all keen on stringent law and order so maybe this is their plan to speed up the justice system. Instead of costly trials the accused will be told to hold an inquiry into themselves, and come back in three years and let us know if they did anything wrong or not.
Managed by experienced technology entrepreneurs for the benefit of entrepreneurs, FounderCorps has already assisted a number of community groups and Universities in business formation and mentorship activities, including George Mason University, George Washington University, University of Maryland, Startup XLR8R and others.
One of the most significant stories leading up to last year's JavaOne was Google's withdrawing from participation. Although the conference turned out to be a huge success in terms of quantity and quality of technical content, this content would undoubtedly have been enhanced by the availability of Google-led presentations.
Asked if it's tax money the Fed is spending, Bernanke said, "It's not tax money. The banks have accounts with the Fed, much the same way that you have an account in a commercial bank. So, to lend to a bank, we simply use the computer to mark up the size of the account that they have with the Fed. It's much more akin to printing money than it is to borrowing."
"You've been printing money?" Pelley asked.
"Well, effectively," Bernanke said.
A new website promises to shine a spotlight on "churnalism" by exposing the extent to which news articles have been directly copied from press releases.
The website, churnalism.com, created by charity the Media Standards Trust, allows readers to paste press releases into a "churn engine". It then compares the text with a constantly updated database of more than 3m articles. The results, which give articles a "churn rating", show the percentage of any given article that has been reproduced from publicity material.
Google recently launched the Google Analytics Tracking Code Debugger, and a new debug version of its JavaScript code, ga_debug.js. The good news is, that Google has also put together a nifty little Chrome extension for the tracking code debugger, which uses the new script so that you don’t have to re-tag any content.
November 1 - 3, 2011
Washington Marriott Wardman Park
Washington DC
By co-locating with Enterprise Search Summit Fall, Taxonomy Boot Camp and Sharepoint Symposium , KMWorld 2011 provides attendees with all the essential pieces of the information engine that powers today’s effective enterprise— including knowledge creation, publishing, sharing, finding, mining, reuse, and more. Well implemented and managed, these work together to enable business problem-solving, innovation, and achievement.
"The reason is amazingly simple," said Anonymous member Gregg Housh. "We all believe information should be free, and the Internet should be free," said Housh, in an interview with The New York Times published Monday.
