I found out that we have started protecting all domain name searches at Network Solutions by holding the searched domains for our customers for a short period of time before releasing them. This gives our customers the opportunity to register names later without fear that the name will be registered by a “Front Runner.”(Have posted some background info on ” Front Running “ below).
We did this because we heard customers complain that queried domain names are being snatched up by other people as soon as they searched. Network Solutions makes sure its search data is secure and we do not sell it any third party. I know that Network Solutions has no intention of keeping any searched domain or monetizing it.
This an excellent example of online reputation management. It works because Sashi has a good online reputation with 751 followers on Twitter and 26 inbound links on Technorati.
This is a perfect example of making friends online BEFORE you need them. It is important to respond swiftly to such controversies and to have a credible platform from which to do so.
Small Biz Technology takes my view.
Corporate Social Media Rep = Ombudsman