Tuesday, January 08, 2008

Reporters read blogs

PR Group’s Journalist Survey Identifies Blogs’ Influence on Traditional News Coverage
A survey of U.S. journalists by communications firm Brodeur (www.brodeur.com/) suggests that blogs are not only having an impact on the speed and availability of news, but also influence the tone and editorial direction of reporting. The survey is part of an ongoing research project by Brodeur in conjunction with Marketwire to dissect and understand the impact that social media and blogs are having on traditional news delivery. The online survey was conducted among a random sample of North American reporters and editors, and was focused on understanding how social media and blogs influence their work.

Do you have a blog strategy as part of your FOSE marketing?

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