Showing posts with label Potomac Area Tech. Show all posts
Showing posts with label Potomac Area Tech. Show all posts

Sunday, December 07, 2008

Coming attractions: XML-In-Practice 2008


Next week's GHQ for XML affectionados, Marriott Crystal Gateway, Arlington, VA




I am pleased to report that XML-In-Practice 2008 has given me press credentials. Bob DuCharme has written an excellent preview. I plan to cover the presentation of the use of XML by the Associated Press and US News & World Report's presentation on PRISM for Metadata.

Here are the schedules for Tuesday and Wednesday (scroll down). If readers have any views on what they would like to read about, please leave word in the comments.

Wednesday, September 10, 2008

How To Add New Media To Your Existing Media and Communications Department

Think of social media as the online version of business socials. Groups such as the Tech Council of Maryland offer the opportunity to meet with your colleagues. Social Media is the online version of that, only it offers the possibility of working all the time. Your online conversations will be similar to the sort of things you say in the social hour before meetings and the individual conversations at the tables.

Put your blog or blogs on your site, failing that, build an RSS reader that picks up headlines of posts.

Redo your media page to make it friendly to social media

Build a sense of community, for example, on your website, link to online discussion groups concerned with your industry. This will encourage your employees, partners, and customers to participate in those discussions, drive traffic to your site, and build your online presence.

Most important tip of all:
Encourage your employees to use social media. Encourage them to link to your partner’s blogs. Social media should NOT be the monopoly of the communications department.

Blogs and microblogging (Twitter, Friendfeed, etc.) can be used to promote upcoming events. Twitter can amplify the effect of an event as participants send out Tweets about the event in progress. This can be good or bad, but it is something we all have to get used to.

Develop some basic guidelines for corporate blogging, no flame wars, etc.

Keep in mind we are speaking of corporate blogs. We live in a free society, your employees' personal blogs are not your concern.

Examples of good local tech blogs

Encourage employees to put links to their Twitter account, Digg, Slashdot page, and any other site they use in their work.

Most of all, keep in mind that social media is here whether we want it or not. Better to make it your friend rather than your adversary.

Monday, July 14, 2008

Friday, July 11, 2008

iPhone applications sales

Before the App Store “Opens”, it has already made Apple $55,000
Tucked away on the iPhone 2.0 version of Apple’s Application Store is a counter for the number of times that each application has been purchased . When this information is combined with an application’s price, and the uniform 30% that Apple pockets on each download, it is possible to know how much Apple is making from the App Store. As of 4PM (PST), that number hovers around $55,000.

If you are interested in becoming an iPhone devloper, About Objects, Inc. offers training.

Selling to the Federal Government

Mark Amtower is offering another one of his terrific conferences

Government Marketing Best Practices 2008 returns to the Tower Club
Tuesday, August 12, 2008

Where: Tower Club, 8000 Towers Crescent Drive, Vienna, VA, 17th floor
When: Tuesday, August 12, 2008
Time: 7:30 AM- 11:00 AM - Continental breakfast served
Investment: $195, includes workbook, 2 bonus CDs (Amtower on PR and a
second bonus CD tba)

Join Mark Amtower, the "Godfather of Government Marketing" in the first
session of Government Marketing Best Practices in over a year!

This is an entirely new presentation and will include the GMBP Web 2.0 Marketing Tactics.

Stay tuned for more info!

To Reserve Your Seat Today, click here now!

Monday, June 30, 2008

Potomac Tech Culture

East Coast Blogging quotes a Zach Goldfarb's account a NVTC event and a social media event. Goldfarb was struck by the fact that there was no overlap of attendees of the two events.

Since they were held on the same night at the same time, it is a little difficult to see how anyone could attend both events, unless you were a reporter whose business it was to cover both events.

East Coast Blogging
makes this very improbable assertion:
As I have stated before, government contracting does not lend itself to a lot of innovation.


Huh?
The US Government? The government whose Census Dept. funded the development of the original Univac computer? The Government whose ARAPA net was the forerunner of the Internet? The government with a long history of funding the most advanced technology? The government who funded a revolution?

Government contracting is a unique world of long sales cycles for fast changing technology, low profit margins, and an improbable mix of the most outdated and most advanced technology.

Wednesday, June 11, 2008

Case study in combatting online smears

US elections: Barack Obama recruits team to tackle web smears
Barack Obama is recruiting senior staff to a new unit which will combat virulent rumour campaigns on the internet that threaten to cost him votes in the presidential election against John McCain.

The unit is part of a huge expansion of Obama's campaign team as he shifts from the Democratic nomination race to the campaign for November's election.

I think we will all be watching this very carefully. Sooner or later, we will all have to respond to this sort of thing.

Edit -
Fight the Smears
Fighting lies and rumors on the Web: Obama provides a clinic for PR pros

Friday, May 16, 2008

Chris Dorobek at the Social Media Club

Chris Dorobek spoke at the Social Media Club last night about the use of social media by federal agencies He said that while adoption is slow, and the civil service is doubly risk averse in an election year, some agencies were moving forward.

Dorobek said it was better to talk about collaborations tools rather than social media. The more I think about this, the more I think he is correct. Social media, social networking, Web 2.0, are scary terms. Collaboration is a familiar term in government circles, and it really the point of social media. Rather than trying to explain that social media is a good thing because it promotes collaboration, it would be better to talk about collaboration tools.

Edit -
Dorobek has his own take on the event.
East Coast Blogging has the video.

Wednesday, May 14, 2008

New to me local legal tech blog

EDD Blog Online, An insiders look into the ever evolving landscape of legal discovery to include but not limited to computer forensics, electronic discovery, email archiving, online review and proactive management.

Added to the Tech on the Potomac RSS reader.

How to place an opinion piece in the newspaper

Yesterday I went to a very interesting workshop put on by the Federal Communicators Network and sponsored by the local chapter of the IABC.

My main take is that while it is difficult to place a piece in the Washington Post, WSJ, and the LA Times, the NYT is invitation only. It seems you are better advised to try for an editorial briefing, or cultivating a relationship with a syndicated columnist.

Interestingly enough, editors are not very interested in hearing form parties to high profile litigation. They would rather hear from policy experts who can examine the larger issues involved. Clearly it pays to cultivate your relationships with think tanks and academics. So much of public relations has nothing to do with media relations.

Tuesday, May 13, 2008

How to persuade corporate management to fund an electronic records management system

Bill Neale, of IBM Enterprise Content Management, presented to NCC-AIIM May Meeting. Neale is on the AIIM board of directors and represents AIIM at the International Standards Organization.

Neale opened with some general observations about records and the virtues of an automated records management system. He spoke about the risk of keeping records you don’t need as well as failing to comply with records management laws (probably not necessary for a Washington audience, here in the land of investigation, litigation, and e-discovery).

According to Cohasset Associates, 90% of records are born electronically. Obviously, as much as possible, it is preferable to keep them in electronic format, rather than on paper.

65% of all of an enterprise’s information is subject to records retention requirements. 50% of records are retained longer than legally required. Neale pointed out that what is retained is legally “discoverable,” which is why it is wise to destroy records once the legal requirement for their preservation has expired. The NCC AIIM audience understood this instantly, because so many of its members work as government contractors.

Neale observed that in order to achieve compliance, an enterprise has to establish controls, reports, and a documentation process. Once procedures have been established, the enterprise must be able to prove compliance. Keep in mind that records management is a continuing process; systems must be acquired with the thought of future migrations in mind. Will the software be available? Are the storage media appropriate for long term records?

I asked about open source systems, where the buyer would have the source code, and whether this was an important consideration in purchasing a records management system. Neale agreed that access to the source code was a consideration in acquiring a system.

He gave a list of the different kinds of required compliance:
Sarbanes Oxley (Sox)
Turnbull
Tabaksblat/a>
Basel II
CFR 21 Part 11
The Patriot Act
The Freedom of Information Act
Personal Information Protection and Electronic Documents Act
HIPAA
Operational Risk Management

Neale pointed out that a good automated records management system would record the metadata in a manner that would be invisible to end users. A document’s metadata tags would be automatically attached without special effort by the end user. Metadata would enable businesses to monitor and analyze business processes.

He reminded the audience of the obvious; good policies are not enough. Policies must be communicated through good training and properly enforced.

Manual systems are unsatisfactory, because business workers make mistakes, so that information is not captured and cannot be audited. There is also a significant loss of worker productivity. Neale emphasized that records managers making a business case for an automated system need to include these costs when they go to management.

Neale reviewed the results of an ARMA study on the return on investment of an automated system:
  • compliance
  • the relationship between collaboration, document management, and electronic records
  • the relationship between message archiving and electronic records
  • the role of electronic records in Web Content Management implementations
  • collaboration between records management, IT, legal, and business professionals

He emphasized that records appear across the enterprise: statements, asset management, loan documents, and other kinds of transaction documents. For meeting the demands of tracking an ever increasing volume of documents, Neale observed that automation was the obvious, cost effective, choice. Records managers need to emphasize the negative and the positive, the risk of litigation, and the positive of improved business intelligence. In his presentation, Neale spoke only of the possible civil liabilities and loss of corporate reputation. I will add the obvious, in some cases, failure to comply carries criminal penalties. Your corporation will pay a hefty fine, but if you are a CEO, CFO, or here in Washington, an agency director, you could be looking at jail time. Something to keep in mind.

An automated records system can create a workflow from a single metadata tag. For example, the date tag could create a report for records destruction five, seven, or ten years hence, depending upon your state and the legal requirements for records retention. Almost all records should be destroyed. A few, such as articles of incorporation, must be kept for the life of the enterprise, but most should be destroyed. Storage costs money; destroying expired records saves money.

Neale reviewed a series of slides that documented the soaring cost of manual records management as the number of employees and the number of records generated grows.

Wednesday, May 07, 2008

Linking federal IT professionals

Federal Information Management alerts us to the establishment of the LinkedIN Federal IT Group and eGov Community.

Great moments in asset tracking

US State Department loses a lot of laptops
It has surfaced that the US State Department can't account for up to about 1,000 laptops, perhaps as many as 400 of which belonged to the department's Anti-Terrorism Assistance Program. ...

Internal auditors found that the department lost track of US$30 million worth of computer equipment, "the vast majority of which... perhaps as much as 99 percent," were laptops, according to one official.


So what are the procedures on asset tracking at the State Department?

Streamlining Java EE Development

Northern Virginia Java Users Group Meeting, May 14, 2008
If you've ever had to sit through a five minute build/deploy cycle to test a one-line code change, or wait several days for a schema change before you could move forward with new development, here are some techniques for streamlining Java EE development you're sure to appreciate. This presentation will show how to leverage design patterns and some of the built-in capabilities of modern IDEs to help eliminate annoying delays while improving the flexibility and testability of your application.

Speaker:

Jonathan Lehr is President of About Objects, Inc., a Reston, Virginia firm that specializes in Java EE, Alfresco ECM, and Cocoa training and consulting. He is the coauthor of two books on J2EE web frameworks, Jakarta Pitfalls (Wiley), and Mastering JavaServer Faces (Wiley), and has been a speaker at ApacheCon and No Fluff Just Stuff. Jonathan is also the founder and lead architect of the Semblance Project (https://semblance.dev.java.net ) which houses the StrutsLive framework as well as a number of other useful Java EE components. StrutsLive has been used by consulting companies such as Booz Allen Hamilton, Sapient Corp., and MarketLive to develop major, production B2B and B2C websites, including http://www.theshoppingchannel.com , http://www.enbridge.com, http://www.armaniexchange.com, and many others.


Location:

Freddie Mac
Permanent Home Office (PHO I)
8200 Jones Branch Drive
McLean, VA 22102-3110

Monday, May 05, 2008

Dept. of Transportation

Welcome to blogosphere, Fast Lane, The Official Blog of the Secretary of Tranporation.

Added to Tech on the Potomac

Via our good friends at FCW.

Saturday, May 03, 2008

Mysteries of RSS

I have put my collection of local tech, PR, and marketing blogs Blogdigger and Technorati. Both feeds are supposed to have most recent posts float to the top. So why are there different results?

Tech on the Potomac Blogdigger edition

Tech on the Potomac Technorati edition

Why do they currently have different posts floating to the top? And why are some blogs favored over others? Clearly it has something to do with their RSS feeds; but what?