Today in Fedsphere

Temin likes Droid, but he needs a phone that works with a Mac.

Information Week gives us the to 20 government cloud service providers.

Mark Amtower informs us that Deltek bought Input.

ComputerWorld gives us a round up of IT compliance news.

All from Fedsphere, courtesy of Netspective.

Web 2.0 tools for government and industry and how they meld

The show notes from my appearance on the May 4th edition of Amtower Off Center.

Groups Mentioned
DC SPIN
DC XML Users Group
NCC AIIM

Amtower Off Center Blog
The Amtower Report, Volume 6, #18, November 5, 2007

Debbie Weil
Geoff Livingston
Dorobek Insider


David Meerman Scott’s The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Malcolm Gladwell

LinkedIn
Some good LinkedIn groups for government contractors:
eGov
Healthcare Information and Management Systems Society
Federal IT Group
The Document Imaging Group
Washington DC Area XML Users Group
IEEE
AIIM

Why Epiphanies Never Occur to Couch Potatoes

Reggie Henry, Chief Technology Officer for ASAE & the Center for Association Leadership presents to DC Web Content Mavens

Mashable: Top 10 Reputation Tracking Tools Worth Paying For

BearingPoint: GovTwit Directory

The Air Force’s Rules of Engagement for Blogging

We Didn't Start the Flame War

Plaxo

Global PR Blog Week 1.0

B2B Magazine: InterAct keeps the conversation going through online initiatives
The Borenstein Group
IJIS Institute Public Safety Information Sharing

Mike Manuel: The Inefficiency of Social Media

Presto Vivace

The Federal Contractor Network
GovLoop
DC Technology Network

Online PR Thoughts

Amtower's Ultimate Guide to Getting Publicity in the B2G Market

Tuesday, November 18, 2008, 7:30 AM-11:30 AM

Nothing gives you more credibility than being written about in an industry trade publication or being interviewed on the radio station that targets your market. You can buy advertisements, billboards, send out email or snail mail – but those quoted in the publications or interviewed on the radio are considered the “experts”. Ever wonder how those people get that coverage?

When you tune in Federal News Radio or open Washington Technology, how often do you hear your voice or see your name?

Are you tired of seeing and hearing your competitors being interviewed or quoted? Do they really know more than you?

If you are ready for prime time, if you know enough to get quoted in industry trade publications you need to attend

Amtower’s Ultimate Guide to

Getting Publicity in the B2G Market

Since 1996, Mark Amtower has done over 500 interviews, appeared in over 150 publications, on over 100 web sites, done radio interviews around the country (including Alaska, Hawaii and Canada) and has delivered over 100 speeches. He has been in Federal Computer Week, Government Computer News, Washington Technology, VAR Business, Government VAR, Federal Times, NY Times, LA Times, Washington Post, Forbes, Entrepreneur (4 times, including interview and photo), Chicago Tribune, Washington Business Journal and many others. Without a doubt Amtower is one of the most quoted people in the government market.

And….he does this without a PR agency.

Through tactics developed since his first major press exposure in March, 1994, a photo spread and interview in Marketing Computers (March, 1994), Amtower has targeted trade media and national media and garnered more press – and received the expert status that goes along with it.

Join us for this in-depth look at how Amtower targets very specific media for coverage - and gets much more than his fair share.

HEAR the skills and tactics Amtower employs, the tools he uses and all of his secrets to getting massive press coverage;

DISCOVER the difference between “on the radar” and “off the radar” publicity, and how to get both;

FIND OUT what reporters want and need from you;

LEARN the difference between what radio wants and what print wants.

No one is this market gets more press than Amtower – it’s time you got your fair share by learning from a master!

Congratulations Mark Amtower

Mark Amtower is included in BtoB's WHO's WHO IN 2008, see the Direct and Database section.

Nice to see a local boy do well.

Selling to the Federal Government

Mark Amtower is offering another one of his terrific conferences

Government Marketing Best Practices 2008 returns to the Tower Club
Tuesday, August 12, 2008

Where: Tower Club, 8000 Towers Crescent Drive, Vienna, VA, 17th floor
When: Tuesday, August 12, 2008
Time: 7:30 AM- 11:00 AM - Continental breakfast served
Investment: $195, includes workbook, 2 bonus CDs (Amtower on PR and a
second bonus CD tba)

Join Mark Amtower, the "Godfather of Government Marketing" in the first
session of Government Marketing Best Practices in over a year!

This is an entirely new presentation and will include the GMBP Web 2.0 Marketing Tactics.

Stay tuned for more info!

To Reserve Your Seat Today, click here now!

Blogs and the federal market

Amtower Off Center

Debbie Weil, author of The Corporate Blogging Book, and PR consultant Alice Marshall are both experienced and well known bloggers. Topics discussed included why blogging is so hot, how to get started, why you should read other blogs before you start, defining your "voice" and more. Social networking was also discussed.

Recording Amtower Off Center

This morning was spent recording tomorrow’s edition of Amtower Off Center, which will be about blogs, wikis, and how government contractors can integrate these tools into their communications effort. Listen for it tomorrow at 2pm on WFED 1050 AM in Washington - simulcast on www.FederalNewsRadio.com.

Below are links to some of the sites mentioned in tomorrow’s show:

Mark Amtower
Mark Amtower Federal Direct
Government Express
Government Marketing Best Practices
GovFacility
Epiphany Book

Debbie Weil (my fellow guest)

Tech on the Potomac RSS reader

Government Blogs:
CDC Chatter
Library of Congress Blog
Blogs by Government, collection of links
Peer to Patent Community Patent Review in Cooperation with the USPTO
Semantic Interoperability Community of Practice Wiki
NIEM

The New PR Wiki
Anti-Astroturfing Project

AIIM’s eDoc Magazine, What are some of the Records Management implications of blogs?

LinkedIn
Alice Marshall On LinkedIn
Mark Amtower on LinkedIn
Debbie Weil on LinkledIn
FaceBook

Mark Amtower's next book

Mark Amtower's next book will be Why Epiphanies Never Occur to Couch Potatoes. Check out the cartoon, which captures Amtower's personality perfectly.

Mark was kind enough to send an advance copy, which I will be reviewing as soon as I have a chance. It is written in his lively style that has made him such a star in the marketing world.

The book has a blog which has been added to the Tech on the Potomac RSS reader.

More Amtower sites:

Federal Direct

Government Marketing Best Practices

Government Express

GovFacility.com