Nothing gives you more credibility than being written about in an industry trade publication or being interviewed on the radio station that targets your market. You can buy advertisements, billboards, send out email or snail mail – but those quoted in the publications or interviewed on the radio are considered the “experts”. Ever wonder how those people get that coverage?
When you tune in Federal News Radio or open Washington Technology, how often do you hear your voice or see your name?
Are you tired of seeing and hearing your competitors being interviewed or quoted? Do they really know more than you?
If you are ready for prime time, if you know enough to get quoted in industry trade publications you need to attend
Amtower’s Ultimate Guide to
Getting Publicity in the B2G Market
Since 1996, Mark Amtower has done over 500 interviews, appeared in over 150 publications, on over 100 web sites, done radio interviews around the country (including Alaska, Hawaii and Canada) and has delivered over 100 speeches. He has been in Federal Computer Week, Government Computer News, Washington Technology, VAR Business, Government VAR, Federal Times, NY Times, LA Times, Washington Post, Forbes, Entrepreneur (4 times, including interview and photo), Chicago Tribune, Washington Business Journal and many others. Without a doubt Amtower is one of the most quoted people in the government market.
And….he does this without a PR agency.
Through tactics developed since his first major press exposure in March, 1994, a photo spread and interview in Marketing Computers (March, 1994), Amtower has targeted trade media and national media and garnered more press – and received the expert status that goes along with it.
Join us for this in-depth look at how Amtower targets very specific media for coverage - and gets much more than his fair share.
HEAR the skills and tactics Amtower employs, the tools he uses and all of his secrets to getting massive press coverage;
DISCOVER the difference between “on the radar” and “off the radar” publicity, and how to get both;
FIND OUT what reporters want and need from you;
LEARN the difference between what radio wants and what print wants.
No one is this market gets more press than Amtower – it’s time you got your fair share by learning from a master!
Thursday, September 18, 2008
Amtower's Ultimate Guide to Getting Publicity in the B2G Market
Tuesday, November 18, 2008, 7:30 AM-11:30 AM