Coming next week, Alice Marshall, live, in concert!

I will be presenting at next week's Social Media for DoD and Government conference:

Workshop B: Make Your Friends Online Before You Need Them

New media offers more opportunities than ever to place stories. Your public is probably constantly talking about your office or service on email discussion lists, blogs, wikis, social tagging sites and the like. On the other hand, the online world can be a brutal place, and controversies can bubble up from nowhere. Rumor control can often depend on establishing credibility before a controversy erupts. Learn how your employees and partners can be your best ambassadors in these situations, how to develop guidelines, and how to turn blogging pitfalls or challenges to your advantage.

I am very nervous, the other speakers are top in their fields.

Who owns Potomac Twitter

Out of curiosity I checked my Twitter rank. To my absolute astonishment, I am the fourth most popular voice on Twitter amongst Potomac based Twitters. I have worked very hard to cultivate the local audience and it appears that I have succeeded. Thanks to all who follow, I hope I have provided something worthwhile, 140 characters at a time.

Alice Marshall! live at the Tech Council of MD!

Growing Your Business Through Social Media

September 10, 2008

08:30 am - 12:00 pm

Johns Hopkins University, Montgomery County Campus, Academic & Research Building, Room 106-110 9601 Medical Center Drive, Rockville, MD 20850

Social networking websites are fueling America’s next big business and marketing boom. We’ve all been asking ourselves what's next after e-mail marketing and the answer is Social Networking!

Social Networks help people connect over the web in unique ways. Businesses are turning to Social Networks to market to clients they never met and meet new prospects they would have never known.

Learn everything you could ever want to know about Social Networking at the Tech Council of Maryland’s Social Networking Conference. Learn how to leverage a blog, how to build an account on Facebook, LinkedIn, MySpace, or upload your video on YouTube to drive traffic, interest and money to your business! We’ll teach you how to enhance your company’s reputation, connect with customers and build trusted relationships like never before.

Our interactive morning brings together expert panelists who will teach you how to get started in social networking circles and how to market like never before. Learn best practices and killer marketing techniques to get you noticed in different media. We’ll teach you how to stand out, how to rise above and how to drill into Social Networking circles for big money.

Whether you are a newcomer to the social networking phenomenon or someone who is utilizing multiple sites, this workshop will to you how to maximize social media and how to make it work for your business and your personal goals.

Social Networking Agenda

8:00 - 8:30 am	Registration and Networking
8:30 - 8:40 am	Welcome Rick Harris, Executive Director, Tech Alliance, Tech Council of Maryland
8:40 - 9:10 am	Opening Keynote Marketing Survival Strategies for the Attention (less) Economy Jeremy Epstein, Marketing Navigator; www.jer979.com
9:15 - 10:00 am	Using Social Media For Lead Generation and To Find New Customers Chris Hopkinson, Director of Business Development, DubMeNow Tien Wong, Chief Executive Officer, Lore Systems and Opus 8
10:00 - 10:15 am	Break
10:15 - 10:45 am	Using Social Media to Generate The Right Kind of Press Coverage For Your Company I.J Hudson, former NBC-TV4 technology reporter and current Director of Communications for Garson Claxton LLC Jiyan Wei, Product Manager, PRWeb, Vocus
10:50 - 11:20 am	How To Add New Media To Your Existing Media and Communications Department Marc Hausman, President and CEO, Strategic Communications Group, Inc. Alice Marshall, Founder and President Presto Vivace
11:25 - 11:50 am	Social Network Superstar Case Studies Chuck Kramer, Sr. Vice President &CTO, Social & Scientific Systems Robin Ferrier, Communications Manager, Johns Hopkins University, Montgomery County Campus Chris Frew, Scientific Recruting Manager, Tech USA
11:50 - 12:00 pm	Closing Comments

Sponsored by:

Register for this Event

Member Plus (Individual) $49.00, Member (Individual) $60.00, Non Member (Individual) $129.00

Blowing smoke on net neutrality

Baltimore Business Journal

"Why should I have to pay a special higher premium toll for something that's basically essential to my business?" said Miller, now president of the D.C.-based Career College Association.

But that's already happening on the Internet, argued Bill McComas, a technology lawyer at Baltimore firm Shapiro Sher Guinot & Sandler. Companies commonly pay for what is known as search-engine optimization -- in which that fee allows their Web site to become a more popular result in a Web search.

What McComas is referring to is search engine optimization, which is entirely separate from net neutrality. Search engine optimization has to do with designing your website in such a way as to make it accessible to search engine spiders. Net neutrality has to do with with Internet Service Providers treating all web traffic the same. The best way to take something away from the public is to convince the public it is already gone. By conflating net neutrality with search engine optimization, McComas clearly hopes to confuse the public. The question is, can he get away with it?

Blogs: honey bees or hornets?

Social Media Marketing for Government Contractors
DATE: Friday, February 22, 2008

Blogs can establish your company as a thought leader, they can reinforce your relationship with customers and introduce you to prospects. They can pollinate your business, but they can also sting.

Now, just in time for FOSE, Presto Vivace, Inc. offers an audio conference which will teach you how to increase search engine visibility in a positive way, generate buzz, and drive traffic to your website and show booth.

The case for social media for Government Contractors

This is a response to Andrew Wright’s Tweet:

@GeoffLiving the gov't contractors I know get so bogged down in RFPs, Soup vehicles, GSA schedules. Until someone demonstrates SM value.....

Government contracting, even more the most sales, is all about relationships. Social media, blogs, microblogging, etc., is an economical way to reinforce existing relationships and establish new ones.

Moreover, as Debbie Weil put it during our appearance on Federal News Radio, it’s all about search. Blogs, even obscure ones, are search engine friendly. Blogging, and linking to partners in your industry, will help build organic search results that are friendly to your company.

Presto Vivace, Inc. will be giving an audio conference on Social Media for Government Contractors on February 22. We look forward to speaking to this blog’s readers.

Blogs and the federal market

Amtower Off Center

Debbie Weil, author of The Corporate Blogging Book, and PR consultant Alice Marshall are both experienced and well known bloggers. Topics discussed included why blogging is so hot, how to get started, why you should read other blogs before you start, defining your "voice" and more. Social networking was also discussed.

Recording Amtower Off Center

This morning was spent recording tomorrow’s edition of Amtower Off Center, which will be about blogs, wikis, and how government contractors can integrate these tools into their communications effort. Listen for it tomorrow at 2pm on WFED 1050 AM in Washington - simulcast on www.FederalNewsRadio.com.

Below are links to some of the sites mentioned in tomorrow’s show:

Mark Amtower
Mark Amtower Federal Direct
Government Express
Government Marketing Best Practices
GovFacility
Epiphany Book

Debbie Weil (my fellow guest)

Tech on the Potomac RSS reader

Government Blogs:
CDC Chatter
Library of Congress Blog
Blogs by Government, collection of links
Peer to Patent Community Patent Review in Cooperation with the USPTO
Semantic Interoperability Community of Practice Wiki
NIEM

The New PR Wiki
Anti-Astroturfing Project

AIIM’s eDoc Magazine, What are some of the Records Management implications of blogs?

LinkedIn
Alice Marshall On LinkedIn
Mark Amtower on LinkedIn
Debbie Weil on LinkledIn
FaceBook

Presto Vivace, live in concert!

Friday, July 13 at 8 a.m. to 3 p.m.

Success in the City Features New Media Nouveaux Conference

New Media Nouveaux Theme Art

Highlighted Links

New Media Nouveux Full Program

Success in the City Web site

FAIRFAX, VA--(Marketwire - June 11, 2007) - Success in the City's New Media Nouveaux conference is the social media conference on how to make your audience fall in love with you, your message and your business.

Success in the City's New Media Nouveaux Conference Features:

-- Insights, tips, strategies, plans, processes and resources for
conquering the new media revolution.

-- Nationally renowned speaker Toby Bloomberg, author of the Diva
Marketing Blog will keynote. Toby's
a national speaker and facilitator of social media and traditional
marketing discussions for organizations like the U.S. Olympic Committee and
SCORE.

-- Second keynote speaker Geoff Livingston, CEO of Livingston
Communications, is a marketing strategist whose book, "Now Is Gone,"
focused on social media will be released in October. Called a local
blogging "guru" by The Washington Post, Geoff's Buzz Bin blog is a nationally recognized public relations blog.

-- Three expert panels focus on businesses using social media, tips and
suggestions on how to engage in new media and what's next.

-- Working lunch will provide attendees access to speakers and panelists
for in-depth discussions about new media strategies.

-- A full program is available online at the Hinge Web site (PDF).

-- Interested parties can register online.

Panelists include:

Futurists Panel: Aaron Brazell, B5 Media; Sean Gorman, FortiusOne; Brian Williams, Viget Labs; and Jody Roth, Redstones as moderator.

Businesses Using Social Media: Jill Stelfox, Defywire; Angela Drummond, SiloSmashers; Cynthia de Lorenzi, Success in the City; and Jen Sterling, Hinge as moderator.

Specialists: Jennifer Cortner, EFX Media; Alice Marshall, Presto Vivace; Qui Viaz, Ogilvy; and Andrea Morris, Write Ideas Marketing as moderator.

When:

-- The New Media Nouveaux Conference will be held Friday, July 13 at 8
a.m. to 3 p.m.

-- Tower Club, 8000 Towers Crescent Drive, Suite 1700, Vienna, Va. 703-
761-4250

-- Cost $295

Presto Vivace Blog, sponsored by

After some hesitation we decided to accept advertising and welcome Top Center Ticket Service as our first advertiser.

You can support the work of Presto Vivace Blog by taking our reader survey. Better yet, you can support your business by hiring Presto Vivace for New Media Strategies.

Why Presto Vivace

A business associate asked me why I named my company Presto Vivace. It is from music tempo markings and it means fast and lively. My idea was to separate my company from the techie acronym names that were fashionable when I launched my company in 1998.

Who reads Presto Vivace Blog?

Please take my blog reader survey!

The other Alice Marshall

There is an Alice Marshall Public Relations which appears to be a New York based firm catering to travel industry PR; as opposed to Alice Marshall of Presto Vivace, not to be confused with several other Alice Marshalls gracing Google results.