Workshop B: Make Your Friends Online Before You Need Them
New media offers more opportunities than ever to place stories. Your public is probably constantly talking about your office or service on email discussion lists, blogs, wikis, social tagging sites and the like. On the other hand, the online world can be a brutal place, and controversies can bubble up from nowhere. Rumor control can often depend on establishing credibility before a controversy erupts. Learn how your employees and partners can be your best ambassadors in these situations, how to develop guidelines, and how to turn blogging pitfalls or challenges to your advantage.
I am very nervous, the other speakers are top in their fields.