Coming next week, Alice Marshall, live, in concert!

I will be presenting at next week's Social Media for DoD and Government conference:

Workshop B: Make Your Friends Online Before You Need Them

New media offers more opportunities than ever to place stories. Your public is probably constantly talking about your office or service on email discussion lists, blogs, wikis, social tagging sites and the like. On the other hand, the online world can be a brutal place, and controversies can bubble up from nowhere. Rumor control can often depend on establishing credibility before a controversy erupts. Learn how your employees and partners can be your best ambassadors in these situations, how to develop guidelines, and how to turn blogging pitfalls or challenges to your advantage.

I am very nervous, the other speakers are top in their fields.

New to me local social netowrking blog

Capitol Creativity Network Blog
Check out the black background and tiny font.

New to me local social media blog

Social Media Strategery, By Steve Radick of Booz Allen Hamilton.

New Media for Small Business video conference

Small business video conference from Network Solutions

Network Solutions is producing the Solutions Stars Video Conference on October 29 at 1 p.m. This free video conference aims to provide insights and online marketing tips to small businesses. It will be of great service to small businesses, particularly now that the economy has gotten tough, and it’s not as easy to attend a conference in person.

They have a great line up, check it out.

How can you add a 2.0 media room to a website?

Start with your present media room. Are your press releases still in PDF format? Your first priority should be to change the to HTML. Ideally each press release should have tagging icons at at the top or side of each news release (the same way news organizations use social tagging). Photos, in a format suited for news publications, will encourage news organizations to use your stories. Do not use iStock photos in your media room, use actual photos of your personnel and company events.

Use categories and tags to assist navigation.

If you have more than one video, establish a theater room. Videos can be used to illustrate technical concepts.

Make your presentation notes and slides available in the event section of your website before your events. Give each slide presentation its own link and use tagging in the event that readers wish to tag individual presentations.

Wherever you use social tagging you should also use Sphere It; this will enable site visitors to see what others are saying about your releases, which will encourage them to join conversation about your company. It will also convince journalists that your company is newsworthy.

Above, never forget the basics, contact information should be at the top of each news release, name, direct phone number, and email. It is surprising how often otherwise excellent companies forget the basics.

Maryland Tech Council: Social Media for Business

Register now for the Growing Your Business Through Social Media Seminar on Wednesday September 10th at Johns Hopkins University, Montgomery County Campus in Rockville from 8:00 am until 12:00 noon.

The Growing Your Business Through Social Media Seminar is vitally important for marketing professionals and the professionals who manage the day-to-day business. You’ll learn easy-to-use tips to increase your company’s web footprint for little or no cost.

Learn how to leverage the power of new media to acquire leads, drive new business that will help your company grow. You’ll learn how to take advantage of FREE Web 2.0 tools at this FIRST-TIME seminar.

Over a dozen Web 2.0 marketing veterans will teach you and your staff expert tips on Internet channel marketing to help increase your company profile, generate leads, and earn press coverage from the comfort of your desktop.

Sponsored by Vocus, the cost to attend Growing Your Business Through Social Media is $49 for TCM MemberPlus; $60 for TCM members and $129 for everyone else. Only 20 seats remain! Register now!

Why you need a PR pro to pitch your stories

Because bloggers and journalists are real prima donnas about how they get their pitches. If you don't pitch it exactly the way they want it, into the trash bin, real or cyber, with your story.

Now small businesses and start ups, the ones most likely to have actual news, don't have time to keep up with everyone's personal preferences. That is why they need a PR agency with experience with traditional and new media. But from a reader's point of view it isn't very edifying and if I were a technology reporter I would repress the urge to explain how to kiss up to me and the necessity of doing so.

Reactions to the New Media Nouveaux conference

evange.LIST has some kind words for my contribution to the panel discussion on the application of new media, she also has a summery of Geoff Livingston’s keynote.

evange.LIST is now added to the Tech on the Potomac RSS reader.

Coming this Friday! New Media Nouveaux

New Media Nouveaux Theme Art

New Media Nouveaux

Plan now to join us on Friday, July 13th for the New Media Nouveaux Conference, hosted at the Tower Club in Tysons Corner. This site is your home for information about the conference. We’ll be posting updates, making announcements and updating information here. You can also check out the great speaker list we’re bringing together. You can even get a sneak peek at their thoughts and ideas through their blog feeds below. Questions or comments, we would love to hear from!

Speaker blogs:

• Toby Bloomberg
• Aaron Brazell
• Michele Capots
• Jennifer Cortner
• Cynthia de Lorenzi
• Qui Diaz
• Sean Gorman
• Kim Hart
• Geoff Livingston
• Alice Marshall
• Andrea Morris
• Jody Ruth
• Jill Stelfox
• Jen Sterling
• Brian Williams

Presto Vivace, live in concert!

Friday, July 13 at 8 a.m. to 3 p.m.

Success in the City Features New Media Nouveaux Conference

New Media Nouveaux Theme Art

Highlighted Links

New Media Nouveux Full Program

Success in the City Web site

FAIRFAX, VA--(Marketwire - June 11, 2007) - Success in the City's New Media Nouveaux conference is the social media conference on how to make your audience fall in love with you, your message and your business.

Success in the City's New Media Nouveaux Conference Features:

-- Insights, tips, strategies, plans, processes and resources for
conquering the new media revolution.

-- Nationally renowned speaker Toby Bloomberg, author of the Diva
Marketing Blog will keynote. Toby's
a national speaker and facilitator of social media and traditional
marketing discussions for organizations like the U.S. Olympic Committee and
SCORE.

-- Second keynote speaker Geoff Livingston, CEO of Livingston
Communications, is a marketing strategist whose book, "Now Is Gone,"
focused on social media will be released in October. Called a local
blogging "guru" by The Washington Post, Geoff's Buzz Bin blog is a nationally recognized public relations blog.

-- Three expert panels focus on businesses using social media, tips and
suggestions on how to engage in new media and what's next.

-- Working lunch will provide attendees access to speakers and panelists
for in-depth discussions about new media strategies.

-- A full program is available online at the Hinge Web site (PDF).

-- Interested parties can register online.

Panelists include:

Futurists Panel: Aaron Brazell, B5 Media; Sean Gorman, FortiusOne; Brian Williams, Viget Labs; and Jody Roth, Redstones as moderator.

Businesses Using Social Media: Jill Stelfox, Defywire; Angela Drummond, SiloSmashers; Cynthia de Lorenzi, Success in the City; and Jen Sterling, Hinge as moderator.

Specialists: Jennifer Cortner, EFX Media; Alice Marshall, Presto Vivace; Qui Viaz, Ogilvy; and Andrea Morris, Write Ideas Marketing as moderator.

When:

-- The New Media Nouveaux Conference will be held Friday, July 13 at 8
a.m. to 3 p.m.

-- Tower Club, 8000 Towers Crescent Drive, Suite 1700, Vienna, Va. 703-
761-4250

-- Cost $295