Tuesday, April 13, 2004

The news is not for sale

Marketers Press for Product Placement in Magazine Text, Call for End of Strict Separation Between Advertising and Editorial Content

The news is not for sale, for the excellent reason that if its sold, its not news anymore. The only thing a news organization has it is its credibility, take that away and public relations is no longer possible. At best, the magazines will lose readers to more credible competitors, including blogosphere. At worst, the arrangement will become public knowledge, and backfire on the participants.

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