The wisdom of Scott Kirsner

Advice to PR flacks, from other tech reporters interviewed by Media Survey

Scott Kirsner, freelancer
His preference for PR agencies tends toward the smaller or independent PR pro. "The biggest agencies are all horrible, unresponsive and slow to return calls...you have to explain the story you're working on 16 times to 16 different people... The most helpful have been self-employed PR people who have the freedom to tell the client, 'I'm not going to call the Wall Street Journal because they're not going cover it.'"

Via the always enlightening Phil Gomes.