Friday, March 09, 2007

The PR of the of the recording industry

Music Industry Tightens Squeeze On Students

The recording industry is dusting off an old tactic in its never-ending effort to crack down on pirated music: Target the college kids.

So far this year, the music industry's trade group has sent out hundreds of complaints to students, pressured school administrators to take tougher anti-piracy measures and tried shaming colleges into doing better by putting out a list of the top offending schools.

Why does the recording industry think the schools would be shamed by such a list?

The actions of the RIAA are like the Luddites smashing looms, doomed to failure. The need to get together with the Future of Music and come up with a workable business model.

No comments: