Monday, March 12, 2007

Towards a rational business model

Is DRM Doomed? The Case Against Digital-Rights Management

In the wake of Steve Jobs' call to eliminate anti-copying technology, are the music and movie industries poised to move from protection to monitoring?

The debate over digital-rights management is coming to a head. On the one hand, efforts to implement technology to prevent the copying of consumer-oriented entertainment is increasingly viewed as ineffective. Indeed, no less an industry figure than Apple CEO Steve Jobs has called for the elimination of DRM. At the same time, content providers continue to search for a magic technical elixir that'll protect their revenue streams against unauthorized copying.

Customers don't like DRM, therefore it is doomed. You can't win a war with your customers.

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