Thursday, February 14, 2008

Social media and analyst relations

Jeremiah Owyang, Sr Analyst at Forrester Research
I can’t imagine ever advising a client to deal with an advertising, PR, or interactive team that doesn’t get social media. Of course, I’m biased as I’m sitting right smack in the middle of the social media space. But with the power shifting to the participants, agencies must demonstrate they can participate before they can ever help clients with it.

Sadly, most agencies still don’t get the new space, or if they do, they lightly gloss it over by saying “Oh yeah, we’ve a blog” and when I look, it’s a bunch of self-serving posts written by a variety of different folks with little strategy and few comments.

Online communications is an indispensable part of tech PR, make sure you hire someone who knows what they are doing.

1 comment:

Carter Lusher said...

Hi Alice,

I agree that it is important to hire somebody who knows what they are doing, when it comes to social media.

It is also important to know what the analysts are up to when it comes to social media. Here are a few posts that you might find interesting:

Why social media scares the analyst firms and vendor AR teams

Introducing SageCircle’s Fog of Influence

When hype can go overboard and hurt credibility

Cheers, -carter j

SageCircle’s blog on the analysts and AR best practices