The post could also have been entitled he who pays the piper calls the tune.
More and more I see it suggested that musicians look to corporate sponsors to fund their tours and not even try to make money from recording their work.
In such a world corporate sponsors will have even more power to determine who is a star and who is a starving artist. Where will the next Bob Dylan come from? Who will write the songs which speak truth to power if everyone is auditioning for their corporate sponsor?
The future for the individual preformer never looked worse.