With the depressed state of the overall economy, newspaper ad sales fell 28 percent in the third quarter.
Ad revenue totaled $6.4 billion, according to figures from Arlington-based Newspaper Association of America. It was a narrower decline than the previous period.
With advertising at an all time low, the surviving advertisers stand out. An ad that runs now will capture far more attention than an ad running in boom times which has to compete with all the other advertisements. Futhermore, an ad that runs in hard times automatically creates an image of financial strength.