Thursday, December 03, 2009

Great moments in timing

Golf Digest cover.
The cover line: "10 Tips Obama Can Take From Tiger."

You have to feel for the editors of Golf Digest. Under normal circumstances this would be a fine article for a golf audience. The Golf Digest website makes no reference to their ill timed cover.

I think International Management Group bears some of the blame for the PR fallout. When you create an image for your client that is as odds with reality, and when maintenance of that image is dependent upon the press turning a blind eye to the obvious, it is only a question of time before the whole thing implodes. It would have been much better to give the public some inkling of your client's feet of clay. Then they would be prepared when his weaknesses became obvious.

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