Play by the rules

Buzz Bin as a good post on the new FTC rules for bloggers.:

While we don’t have a Sarbanes-Oxley-like law that codifies much of this for “endorsers,” the FTC has greatly expanded the things over which it will exercise influence. Endorsers (and influencers of endorsements) beware!

Beware indeed. Failure to observe the new rules will bring a Sarbanes-Oxley-like law down upon our industry's head.