Deirdre Blake reports that Microsoft's IE9 will offer a Do Not Track feature. (More from IE blog). There is some talk that this is a response to the FTC's recent report on consumer privacy.
There is an interesting discussion at Slashdot, with a sly comment as to why we may not see a similar move by Firefox.
It is great to see a company innovating in response to customer need rather than game the system to see if they can simply find another way to add on a fee for the same product.
Well done Microsoft. I have always said there was a fortune to be made by the compnay who enables us to use the Internet in a way that preserves our privacy.