Monday, April 01, 2013

We provide solutions for our customers' culinary needs

So what is the business? Is it a pizza delivery service? A Chinese restaurant? Or is it a grocery store? It could be any of the above.

No Pizza place, Chinese restaurant, nor grocery store would describe itself in such a manner; but this is common in technology. Every other industry describes itself in clear terms with an eye to catching the eye of its prospective customers.

I don't know why technology marketers embrace such vague copy. I thought that SEO would change this. After all, if you are a Cloud Computing company, it is in your SEO interest to say so on your homepage. Your company has a better chance of floating to the top of search results if you describe your services in the clearest possible terms. But for whatever reason, technology continues to embrace the sales killing rhetoric of IT market speak.

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