Thursday, March 28, 2013

We offer solutions to help customers achieve business objectives

It is sad how many IT companies, especially government contractors employ such language to describe their business. Look at the website of almost any IT company and you will be hard pressed to work out what they actually do. I cannot work out why marketers are so obtuse about this.

Are you a cloud computing provider? System integrator? Web services consultant? Software tools developer? Web designer and content management company? Just say so.

Do you develop software for the financial services sector? Data visualization to the military? Records management for the legal market? Just say so. 

I have never understood IT's aversion to direct communication.

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