Playing defense with domain registrations

Do you know where your email is?

Chris Abraham on Search Engine Marketing

Domain Name Strategy

• Register domains for multiple years
• Private registration of domain names
• Register all domain extentions (net, com, us, org, etc)
• Register many variations of the domain
• Register misspellings and mistakes
• Domain Forwarding and Masking
• Register domains that counter brand

Chris is more correct than he knows -

Greg Palast: I have Karl Rove's emails

Palast: I know because I have Karl Rove’s emails. No kidding. He and his team aren’t the sharpest knives in the drawer. They sent copies of their plans to GeorgeWBush.ORG instead of GeorgeWBush.COM addresses — and, heh heh, they ended up in my in-box. Who says this job ain’t fun?

Has an investigative reporter registered some variation of your company's name? Are you a financial services firm? Is some con-artist receiving your customers misaddressed mail? Are you a security contractor? Is some really ugly customer receiving your company's communications?

This is a perfect example of why you need to hire someone with experience in new media strategies.

Hunt the slipper, email edition

United States House of Representatives Committee on Oversight and Government Reform

There are several next steps that should be pursued in the investigation into the use of RNC e-mail accounts by White House officials. First, the records of federal agencies should be examined to assess whether they may contain some of the White House e-mails that have been destroyed by the RNC. The Committee has already written to 25 federal agencies to inquire about the e-mail records they may have retained from White House officials who used RNC and Bush Cheney ’04 e-mail accounts. Preliminary responses from the agencies indicate that they may have preserved official communications that were destroyed by the RNC.

Imagine yourself the Chief Information Officer for a federal agency and you are presented with a inquiry from the Oversight and Government Reform Committee for any email you may have originating from the Republican National Committee. How would you know? Where would you look? This is a great content management story.

e-discovery, evidence recovery, and content management lollapalooza

Interim Report on RNC Emails and the Presidential Records Act

There has been extensive destruction of the e-mails of White House officials by the RNC. Of the 88 White House officials who received RNC e-mail accounts, the RNC has preserved no e-mails for 51 officials. In a deposition, Susan Ralston, Mr. Rove’s former executive assistant, testified that many of the White House officials for whom the RNC has no e-mail records were regular users of their RNC e-mail accounts. Although the RNC has preserved no e-mail records for Ken Mehlman, the former Director of Political Affairs, Ms. Ralston testified that Mr. Mehlman used his account “frequently, daily.” In addition, there are major gaps in the e-mail records of the 37 White House officials for whom the RNC did preserve e-mails. The RNC has preserved only 130 e-mails sent to Mr. Rove during President Bush’s first term and no e-mails sent by Mr. Rove prior to November 2003. For many other White House officials, the RNC has no e-mails from before the fall of 2006.

Obviously there will be several investigations coming out of this. Those investigators will have to sift through mountains of evidence, employ advanced technology to recover other evidence, and generally search for needles concealed in fields of haystacks. Presto Vivace does not currently represent clients who officer that sort of service, but this is a great time to tell those stories.