Wednesday, June 20, 2007

Playing defense with domain registrations

Do you know where your email is?

Chris Abraham on Search Engine Marketing

Domain Name Strategy

  • Register domains for multiple years
  • Private registration of domain names
  • Register all domain extentions (net, com, us, org, etc)
  • Register many variations of the domain
  • Register misspellings and mistakes
  • Domain Forwarding and Masking
  • Register domains that counter brand

Chris is more correct than he knows -

Greg Palast: I have Karl Rove's emails

Palast: I know because I have Karl Rove’s emails. No kidding. He and his team aren’t the sharpest knives in the drawer. They sent copies of their plans to GeorgeWBush.ORG instead of GeorgeWBush.COM addresses — and, heh heh, they ended up in my in-box. Who says this job ain’t fun?

Has an investigative reporter registered some variation of your company's name? Are you a financial services firm? Is some con-artist receiving your customers misaddressed mail? Are you a security contractor? Is some really ugly customer receiving your company's communications?

This is a perfect example of why you need to hire someone with experience in new media strategies.

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