BB: Most PR people (unfortunately) don’t understand what an editorial mission is. Can you explain how FCW’s mission guides your efforts on a day-to-day basis?
CD: FCW’s task is to provide people with information that helps them do their job better. That’s the short version. Information technology is in there too, but just as IT is increasingly embedded in just about everything that everybody does, FCW is expanding beyond just IT.
Late last year, of course, FCW’s parent company, 1105 Media, purchased the former Post Newsweek Tech Media, which included Government Computer News, Washington Technology, the FOSE trade show, and Defense Systems. As a result of that, we have reoriented the publications slightly — actually just emphasized the directions that the publications were going already. GCN is now ‘the technology authority.’ Washington Technology focuses on the business aspects, and FCW is a more policy/management focused publication.
This is very useful to know when deciding what story gets pitched to which publication.