Monday, June 04, 2007

Investor relations nightmare

NEW YORK: Multiple parties are ramping up communications efforts this month in anticipation of the release of Sicko, Michael Moore's new film dissecting the US healthcare system.

Also being considered is a series of screenings for Wall Street analysts and hedge funds who, Lehane said, may want to see the film to help with investment decisions.

A truly novel way to promote a documentary. Michael Moore runs circles around the rest of us.

No comments: