Tuesday, June 19, 2007
Online reputation management for federal contractors
3-D Map of the World Wide Web
Reading Chris Abraham’s posts about search engine optimization, Promotional and Defensive SEO and Your Online Marketing Strategy Requires More than SEM, got me to thinking about how this applies to the world of federal contractors.
It is no secret that the next two years will bring increased scrutiny to federal contractors. The time for online promotion is before controversy strikes. Here are some simple things contractors should be doing:
Encourage your employees to blog. Don’t have a corporate blog, have lots of blogs. This has worked well for Sun and Microsoft, and is something that should be emulated.
Some of your subcontractors and consultants are already blogging. Build an aggregator and link to their blogs. Encourage your other subcontractors and consultants to blog.
Encourage your employees and contractors to use social tagging sites. Don’t tell them what to tag; just encourage them to use tags. Each time an article about your company is tagged, it becomes incrementally more visible to search engines. It is very difficult to move an item to the top of social tagging sites; but it is quite simple to use social tagging to give favorable web pages a tiny kick of Google juice.
Link to discussion groups relevant to your industry and encourage your employees, subcontractors, and customers to participate in them. Don’t worry about negative posts, disgruntled individuals will find such sites on their own. Promoting these sites within your company will increase the chances of favorable posts, and help build community.
Consistent application of these methods will insure that the first page of search engine results reflects favorably upon your company.