Saturday, August 07, 2004

Crony journalism

Jim Horton and Tom Biro have both commented on the troubling case of the dubious Cyndy Brucato, of KSTP-TV.

While Brucato remains the owner of a public relations firm--Brucato and Halliday--she says she is no longer involved in the day-to-day operations of the company. If a story about a client suggests a conflict of interest, she adds, she will disclose the relationship to viewers.

This doesn’t pass the laugh test. KSTP can kiss their credibility good bye. The next time they accuse any politician of having a conflict ofinterest you can be sure the press secretary will make the obvious retort, ”look who’s talking.”

Brucato and Halliday is no better off. One of the things clients pay PR pros for is the knowledge of how things will come across to the general public. This is clearly a firm without a clue.

No comments: