Tips for Writing Better Blog Posts

B.L. Ochman has a great post on writing for blogs. Her advice is good for any kind of marketing/communications writing. But I would quibble with one of her tips:

Aim at keeping your posts at about 250 words.

I would suggest writers write whatever is necessary to achieve their purpose and no more. Technoflak’s most popular posts are the long descriptions of local tech events. If your subject requires 2000 words, then use 2000 words.