The game industry, not to mention gamers themselves, relies on blogs to disseminate information: most of it inside-baseball, much but not all of it accurate, a lot of it quite funny -- if you follow the industry and consider Will Wright a rock star.
Games, which are created by and for young men, are a natural for blog marketing; but this is going to spread to every industry. I wouldn’t be surprised if we did not see the reversal of the media-food-chain, with reporters expecting your client to be mentioned in blogs before they are considered news.
More work.
More opportunities.
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