Motorola, the US-based mobile phone and electronics group, will on Monday launch an initiative, dubbed Motodev, designed to make it easier and more rewarding for software developers to innovate with Motorola, its products and technologies.
Motodev will pull together Motorola’s three existing software developer programmes – Motocoder, which has more than 200,000 members, iDen and Horizon – into a single web-based developers’ forum.
This is just one example of how the use of social software to organize communities is spreading from politics to business.
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