Every year or so I do an unscientific survey of reporters and editors from the government trade press to see which PR firms are most respected and most helpful to both their clients and the publications. I email people I work with in the press and simply ask their opinion and I guarantee their anonymity.
There were no big standouts (no company with more than 2 votes). The best recommendations in terms of how the reporter or editor referenced a PR firm were for Alice Marshall (PrestoVivace; one reporter called her the best he had worked with) and Evan Weisel (W2 Communications, one reporter noted he does lots for his clients and adds actual value for the trade press). Other reporters just sent lists, or had shorter comments. And while I did not ask for it, a few gave me negative feedback. Instead of sharing the negative, I simply took a point away from the company referenced.
Making the cut (alphabetical: Advice Unlimited, Alice Marshall/PrestoVivace, BrainBox, Borenstein, Boscobel, Fleishman Hillard, Hosky Inc, Larkin and Associates, OKeeffe, Strategic Communications, and Welz and Weisel.
A huge thank you to the anonymous editors who were kind enough to mention Presto Vivace, Inc. An even bigger thank you to all the editors who recognized the newsworthiness of Presto Vivace clients.