One of the advantages of being a Potomac based flack is not having to worry about Tom Foremski.
In his column lamenting the demise of Drama Queen Train Wreck blog, he expresses dismay that PR doesn’t have the decency to follow the news media into financial distress.
It seems that the gentleman who has taken Silicon Valley and disruptive technology as his stated area of expertise has not heard of this thing called Google News Alerts. Google News Alerts comes in two flavors, news, and comprehensive. The first will give you every mention from traditional news sources, including press releases, the second is the same but includes blogs and social tagging sites.
More and more people are getting news based on key words, not sources. Every day they are scanning articles based on key words, without regard to source. It is no longer necessary to place an article to reach these readers, it is merely enough to put it on a news release wire service.
To serve our clients we need to place their stories in credible, independent media. But to suggest that PR is not adapting, well, that is someone who has not been paying attention to what we have been doing.