PR in five years time will look a lot different, it will be more "public" relations than "press" relations. But there will also be a secretive side to PR, there will be "black hat PR."
Well maybe so, but only because human beings never learn. When Foremski mentioned this I couldn’t believe he was referring to black hat SEO.
On Black Hat PR and Black Hat Marketing
Strumpette has an article on “Black PR” called WARNING: Beware the Dark Side of PR 2.0 by Ivana Kalay. It is a fine article because it finally echoes something I go on and on about: the essential nature of an SEO strategy — both offensive and defensive SEO — any time you decide you need an Online PR or Online Marketing strategy.
Get the feeling we are looking at Drama Queen Train Wreck’s new business model?
Clearly people are doing this and will continue to do this. It is only a question of time before some very high profile companies get caught. When that happens the penalty will be huge. Everything you do on the Internet leaves electronic foot prints, so the chances of getting caught are reasonably good.
The best SEO strategy combines good website design with good online communications and advertising that drive traffic to the website. There is no clever way around that.