Tuesday, June 17, 2008

Assessing the Gilbane report on social media

Gilbane Dishes on Social Media in the Enterprise in New Report
Maybe the most disappointing part of the report is that small companies were not surveyed for the report. While it does make sense that larger organizations do have a great need for collaboration and information sharing, smaller organizations may take more risks and do more innovative things with social media technologies because they are able to implement faster and make changes faster than larger organizations. We may be missing some important aspects of social media use in business by not hearing from this group.

It is hard to dismiss the thought that small companies were not surveyed because small companies are not prospects for Gilbane's services.

As in so many other things, small companies are leading the way in adoption of social media.

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