An internal British Telecom report on a secret trial of an ISP eavesdropping and advertising technology found that the system crashed some unsuspecting users' browsers, and a small percentage of the 18,000 broadband customers under surveillance believed they'd been infected with adware.
Few people detected Phorm in BT's secret trials
Congress urged to investigate ISPs over user tracking
Clearly Internet service providers are going to learn the hard way that their customers are not chattel and may not be treated as such.
Privacy protection is going to be the next killer ap. Your more clueful venture capitalist is already looking around for entrepreneurs with solutions to this problem.