Monday, June 14, 2010

Starbucks bows to market pressure

Rob Pegoraro reports that Starbucks has bowed to market pressure and will be offering free wifi. Since all its competitors were doing so, I could not imagine how Starbucks could continue to insist we buy those cards which are good for purchases.

Not only will Starbucks offer free wifi, it seems they have decided to sweeten the deal:
Starbucks chief executive Howard Schultz also said the company's U.S. locations will begin offering "a new online customer experience," the Starbucks Digital Network, this fall. Set up with Yahoo, this will provide free or expanded access to such news and entertainment sites as the Wall Street Journal, the New York Times, USA Today, Apple's iTunes and AOL's Patch.

My favorite place remains the Luce Center, and failing that, Au Bon Pain in the morning, when they play classical music.

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