It seems that Arizona has discovered that its papers please approach to immigration has given it a black eye. So they have decided to spend a bundle on a public relations campaign for the state.
I think so many clients have this idea that our profession can develop some sort of combination of advertising, favorable press, and social media that can magically transform their image without regard to what they are doing.
I suspect that Arizona will discover that their PR program, whatever it turns out to be, will be a giant waste of money. The boycotts will not only continue but even multiply until the law is changed.
There is a limit to what even the most comprehensive PR campaign can do for you.