Jim Horton has an insightful post on Maurice Greenberg, former CEO of AIG, losing PR war with Eliot Spitzer, attorney general of New York. Spitzer is clearly choosing his prosecution targets for maximum political effect. Putting aside whether you think this is a bad thing or whether you think it is a good thing, if you are counsel for the defense you cannot ignore the PR side of the case. Spitzer would never do this were it politically counterproductive.
I have not followed this closely and I am not a lawyer, so I cannot comment on the particulars of the case, but any lawyer whose client is being pursued by the Eliot Spitzers of this world would be well advised to work closely with the public relations spokesman.