Having been on the receiving end of negative story in the St Petersburg Times, ReputationDefender has very sensibly placed a positive story in The Washington Post. My compliments to their PR department.
Sadly their methods include setting up astroturf blogs for no reason save to catch Google's attention. Building online Potemkin villages is not the way to serve clients. The way to turn such things around is to use social tagging sites to increase the rank of positive material and to place positive stories on legitimate blogs.