NEW YORK In just four years the top newspapers in the U.S. have collectively lost about 1.4 million copies in daily circulation, E&P has found. But since the reported numbers come out every six months, the overall decline for individual papers may not hit home for many. Each fall off is usually in the low- to mid-single digits -- but it sure adds up.
In an atmosphere like this editors and reporters will take fewer chances on less than box office stories. It will become harder and harder to place clients.
A bad sign. A very bad sign.