Monday, March 31, 2008

The Internet: PR fire

The Internet is fire for our industry, it can light a torch, or it can burn. It all depends upon the circumstances. Take the case of the lawsuit Echostar has brought against NDS. Yesterday a Swiss magazine ran an article about the hacker in the case, Christopher Tarnovsky. In a matter of hours the article was picked up by Slashdot.

An article runs in a French language publication and hours later surfaces on an American website with an English language summary. This illustrates the speed with which news travels and how the Internet transcends national and even language barriers.

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