Monday, May 12, 2008

The humble press release, alive and well

The Evolution of the Press Release
Over the course of the last several months, BusinessWire and PRNewswire have consistently ranked in the top 100 sources for news in Techmeme's Leaderboard.

And, according to a recent Outsell study, over 51% of IT professionals reported that they get their news from press releases in Yahoo and Google news over trade journals.

Maybe the boring press release isn't so boring, maybe editors should take a second look.

1 comment:

Rob said...

Maybe we have such hectic lives that in fact the press release is the only way that we can get a short sharp fix of information without wading through mighty tomes of data.

I know that press releases are intended as a way of advertising one's wares, but it's more likely that they will at least be entertaining:-)